Download - Vt Overview Iab Cpres 92011
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What’s on the agenda?
A bit about the science of visual thinkingA few exercises to prove da powerExamples of business use casesMistakes to avoidResources you can exploreQuestion and answer
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Mark Allen
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I am a translator
I turn complicated business subjects into clear and interesting messages. Most of my career has been as a consultant for big service firms.
Design firms 1987 - 1994 Communication Manager
Accenture 1994 - 1997 Design Director
Andersen 1997 - 2001 Senior Consultant
Mercer, MMC 2001 - 2006 Executive Learning Communication
Visual Translations 2007 - Founder, Consultant
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The ScienceVisuals speed learning
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Visual tools reduce time to achieve results
Without Visual Tools
Decisions Reached
MeetingsConcluded
Movement to Desired Action
Time Spent12%Faster
31% Faster
43% Faster
3M/Wharton School Study, 19813M/University of Minnesota Study, 1986
Getting it faster.
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Visual tools increase understanding
89% Better
Mayer, 2001, Multimedia principle.
Words alone Words + pictures
Adding pictures increased knowledge transfer by 89%.
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We make sense of our world
Visually
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Vision is the only truly universal language
Showing how pictures are to be constructed from the recorded signals.
The pulsar shows the location of the solar system with respect to 14 pulsars, whose precise periods are given.
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Blink and thin-slicing
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Chinese knock-offs and thin-slicing
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John Ridley Stroop and the Neurophysiology
Rear
Front
Anterior Cingulate
Corpus Callosum
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Stroop attention fatigue test
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Stroop part two
RED
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Stroop part three
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Visuals can conflict with words
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Change blindness in print
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What makes visuals good?A few thoughts
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Good information design
Interest
Function
Form
Integrity Successuseless trash
boring
ugly
David McCandless, Information is Beautiful
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Napoleon’s 1812 march to Moscow
1869 Charles Minard
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How are visuals used?Consulting applications
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Types of visual maps
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Process map: from point A to B
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Lifecycle model
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Environment or network models
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Before - after
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Seeing is believingBefore and after samples
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Before: Business model, rural energy unit
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After: Rural energy unit
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Before: Activ Financial needed a benefits story
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After: Primary benefits clarified in three steps
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Before: Sales tax solution
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After: Sales tax solution
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Before: Instructions for opening a project
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After: Instructions for opening a project
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Before: Model for organizational change
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After: All the elements are clearly defined
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Before: Product matrix
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After: Corrected for accuracy and legibility
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Alternative: Product matrix
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Emphasis can be placed on different areas
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Clarify corporate email messages
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Before: ITIL Product release processes
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After: ITIL release process
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Intelligent Network Data Enterprise. What?
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Copyright © 2011 Accenture All Rights Reserved.
Data loads are starting to increase today, and are expected to soar tomorrow. Just observing the data will become impossible.
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Copyright © 2011 Accenture All Rights Reserved.
Tomorrow, data loads will increase greatly.Making sense of it will become impossible. Utilities need something new.
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Copyright © 2011 Accenture All Rights Reserved.
INDE integrates, manages, analyzes, and visualizes data for intelligent decision making.
Intelligent Networks
Massive data
Enterprise systems Analytics driven utility
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Copyright © 2011 Accenture All Rights Reserved.
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Isotype: Gerd Arntz, 1930s
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Before: Strategic dashboard
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RECSilicon
54 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
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55 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
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56 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap
Collaborate and communicate
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
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RECSilicon
57 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap Collaborate and communicate
Train employees on chosen technology
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
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58 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
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59 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
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60 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
IS LINKAGE INITIATIVES
Modernize the network
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
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61 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
What powers our profitability?
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Who am I?Simplifying stories
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Who am I?
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Who am I?
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Who am I?
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Who am I?
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Who am I?
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Taming MistakesA few things to avoid
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Presentation overload
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Laboring under the curse of knowledge
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Using color and shape randomly
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Being vague, or using jargon
Center of ExcellenceHub of Magnificence Apex of Awesomeness Vortex of Splendor
Best PracticeImplies a lot of value-added thought leadership, right?
EmpowerFormerly ‘to delegate’
Results-drivenOpposite of “for the sheer hell of it”?
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The ResourcesIdeas, Links, misc.
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Resources for inspiration
On the web:
The invisible guerillahttp://www.theinvisiblegorilla.com/videos.html
GOOD transparency archiveshttp://www.flickr.com/photos/goodmagazine/sets/72157618896371005/
Information is beautifulhttp://www.informationisbeautiful.net/
Cognitive Media & The RSA http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded
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Resources for inspiration
In print:
Visual Display of Quantitive Information Edward Tufte
BlinkMalcolm Gladwell
Made to StickChip Heath & Dan Heath
Why Business People Speak like IdiotsFugere, Hardaway, Warshawsky