Download - War game at work
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“All men can see these tactics whereby I conquer.But what none can see is the strategy out of which victory is evolved.”
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FROM BOARDROOM TO SHOWROOMWar Gaming at Work
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PURPOSE
Complete understanding of opportunities and threats vis a vis competitionIdentifying the Brand Leaks ( weak points)Strategise together to combat enemy tactics and movesPlan of action in the real field
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KEY ATTACK POINTS
Core ConsumerBrand InnovationTactical and activation
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CRITICAL FACTORSWar Gaming at Work
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UNFORESEEN CHANGES
Anticipate Emerging Trends- Consumer Related“Fog of War”- unforeseen change in policies, economy etcChange in brand strategy/ internal changes
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“the general who wins a battle makes many calculations in his temple ere the battle is fought.”
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THE PRE-DRILLWar Gaming at Work
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#1. THE KEY CHALLENGES TO BE BATTLED
Not more than 3 SWOT reflectionMeasurablePart of the key brand thrust areas
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#2. THE TEAM MAKE UP
Enemy CampHost FightersIdeally, host team should have core brand stakeholdersAll team members should be able to debate and participate in the action planAcross departments
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#3. THE SURVIVAL KIT
Make a briefing kit for each team with:Market analysisDetailed competitive analysis: sales, key issues, communication, retail, consumer , SWOT, any additional informationBrand strategy for host teamKey challenges outline with objectives and expected results
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TIMELINE FOR PREP WORK
3- 4 weeks
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THE GAME BEGINSWar Gaming at Work
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#1. INTRODUCTION
Enemy and Host teams introducedSnapshot of market, brand and competitive SWOTSKey challenges outline
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#2. THE HUDDLES
Teams break up and work out strategy plans on challenges.Present in a template eg: Headline, Idea description, competitive advantage, costs, time
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#3. THE SHOOT OUTS
Enemy and Host teams present and debateThe Facilitator moderates, throws in challengesEnd with a Group analysis and recap
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#4. THE REGROUP
Teams regroup and rework the solutions basis the first presentations and the competitive strategy knowledge.How does the strategy change?What additional combat points would give them a lead?How to take the unforeseen challenge the facilitator threw at them?
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#5. THE FINAL STRIKE
Final presentationsCapture the solutions and action planAllocate responsibilities against the action planFirm up timelines
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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
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THE SUCCESS FACTORSWar Gaming at Work
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THE VICTORY SECRETS
Detail, detail, detail: market, competitor, consumerTeam players with the spirit of do or dieAn Experienced FacilitatorKey stakeholders’ participation and commitmentSpacious Venue
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FINALLY, A GAME COMES ALIVE
WITH FUN War Gaming at Work
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THE FUN FACTOR
Do up the venue like a battle fieldHave battle quotes, toy guns and grenadesMake an AV with an army Duckworth ChantStimulus: competitive work, on ground, retail, key professional profiles, brand stimulusHave “war like “after break energiser gamesEnemy and Host t-shirtsInteresting coffee breaks with Army Tiffin packsMedallions at the end for best speakers etcAnd many more…….
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THANK YOU AND HAPPY WAR-GAMING!
Babita BaruahJWTImages from www.google.com