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Watermarking
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Watermarking is vital for the security of the movie but if
the wrong airline name is used it can cause damage to
the airline’s reputation and all involved, including the
distributor. We would like to propose a solution that will
minimize error as well as the risk of piracy.
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Current Watermark
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Current Watermark
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Problems
• Use of airline name requires zero tolerance for error.
• Watermark in-points are not standardized.
• Unique in-points for every airline is not possible due to the
amount of airlines.
• Thousands of watermark/codec combinations possible.
• Management of in-point times not assigned.
• Procedures for future additions not defined.
• Rack testing for watermark presence adds up to 10 minutes
per movie.
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Current in-point duplications
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Suggestions
• Place an initial visible watermark of an airline code at a uniform time across all airlines.
• Watermark would appear at content head within first minute.
• Code would be placed discreetly, with very low levels of luminance and serve to identify any watermark that appears elsewhere within the content.
• Serves as quick check of the watermark in the QA process.
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Placement
Place the watermark in one corner of the screen
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Placement
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Use only the airline code in one corner of the screen
Placement
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Placement
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Opt for a low level of luminance for initial QA watermark at head of content.
Luminance
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Luminance
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Luminance
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Every file to have the code one minute into the movie followed by a random 15 second code somewhere in the movie
This will enable the rack tester to confirm that it is the correct title without having to work with a time code
Timing
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Conclusions
• Use of airline names invites a higher chance of errors.• Use of airline codes alone discourages most, if not all,
potential piracy• Pirates would presumably possess knowledge of
watermark locations and be able to locate and quickly edit out graphics.
• Randomizing Watermark introduces an element of “copy fatigue,” most pirates will give up before going further.
• Targeted auditing of suspected content infringement preferred.
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Thank you for your time