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way2doit.com - Confidentialway2doit.com - Confidential
Athens 30 October 2007Athens 30 October 2007
By: Daniela WagnerBy: Daniela WagnerPresident, Tralliance Partners InternationalPresident, Tralliance Partners International
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way2doit.com - Confidentialway2doit.com - Confidential
The internet revolution isThe internet revolution ishere to stay! here to stay!
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Growth Trends Growth Trends
• Growth pattern follows overall evolution of purchasing trends on the web – Anglo Saxon markets shift to international markets
• 2000 to 2005: global travel retail sales grew from 6% to 17% of all internet sales
• Now over 50% of all travel sold is sold online versus offline (Easyjet set the trend)
• Complex travel sold online – cruises, packages, etc. • Suppliers want to regain control over intermediaries
(2005: 11% sold via intermediaries, 6% by suppliers)• 2006: announcement of aim by major tour operators to
drive buying online (Thomas Cook 20%, TUI 26%)
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But what is next? But what is next?
• So far, the companies have been in control…– Marketing– Banner ads– PPC– SEO
• Now that is changing and the consumer is taking control….– Communities– blogs– Trip Advisor
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But what is next? But what is next?
• What the consumer says about your product is more important than what you say about it!
• This is a great challenge for brands and for small and large companies alike
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Think differently… Think differently…
• Everyone must have a website – there are no excuses!• Look at the way that you are promoting your business –
tour operators are no longer going to arrive on your doorstep asking for rooms!
• Work out how to upload your product/service information onto as many sites as possible – either through intermediaries, or through ‘social communities’
• As Oscar Wilde said ‘There is only one thing worse than being talked about and that is not being talked about’
• Remember – some people now spend more time on the internet than they do in their jobs! (Second Life, Facebook…)
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One example – MASHUPSOne example – MASHUPS
It does not have to be It does not have to be expensive… expensive…
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Mashup’sMashup’s
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.travel partnerships.travel partnerships
• .travel instead of .com – industry specific organisation of the internet
• Working at a local level – Tralliance Partners International
• Now cover 25 countries in Europe and Latin America
• 25 Asian partners about to join
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Greece Greece
• PARTNER: Travel Media Applications Theodore Koumelis (Managing Director Travel Media Applications, Managing Editor Travel Daily News)
• AUTHENTICATOR: SETE George Drakopoulos (General Manager SETE)
• Over 250 names sold in Greece
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Thank you!