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WDIY – Lehigh Valley Community Public
RadioNon – Profit Leadership Strategy Project
MGMT321 – Spring 2012Chris Heiserman
Google Images
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Home of WDIY Studios since 1994
Google Images
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WDIY’sMission in the
Valley
Allentown Bethlehem Easton/PhillipsburgGoogle Images
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WDIY Leadership
Executive Director – Bill Dautremont-Smith
Director of Development and Public Relations – Rebecca Walz
Operations Director – Neil Hever
Underwriting Sales Manager – Ron Richter
Community Relations Coordinator – Alison Delre
Office Manager – Laura Lawrence
Office.com Clipart
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People
Staff
Volunteers
Members
Passion Pride
Photos courtesy of WDIY.com
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Programming
Weekday Programming
5:00 AM NPR's Morning Edition
9:00 AM WDIY Classics
12:00 PM NPR's Fresh Air
1:00 PM The Blend
4:00 PM NPS's All Things Considered
MON TUE WED THU FRI
6:00 PMLV Arts Salon
On The Media
Your Financial Choices
LV Discourse Car Talk
6:30 PM
Take Charge of Your Life
7:00 PM
Folk ClassicsLive from Godfrey Daniels
In the Tradition
Celtic FaireUnlimited
Possibilities
9:00 PMMilestones Doodlin All Star Jazz Jazz Factory Jazz Junction
11:00 PM
Blues Cruise After HoursLate Night Alternative
Galactic Travels
Late Night Alternative
1 to 5 AM WDIY Overnight Music
Saturday Programming
6:00 AM Saturday Morning Mix
8:00 AM NPR's Weekend Edition
10:00 AM NPR's Car Talk
11:00 AM All Reet Street
1:00 PM World Rythms
3:00 PM Bluesville
5:00 PM Blue Moon Saturday
6:30 PM Assorted Women
8:00 PM Good Clean Fun
11:00 PM Saturday Night Alternative
1 to 6 AM WDIY Overnight Music
Sunday Programming
6:00 AM Sunday Morning Classics
8:00 AM NPR's Weekend Edition
10:00 AM Sign Out!
11:00 AM WDIY Folk
1:00 PM Music of India
2:00 PM The Arabic Program
3:00 PM World Bop
5:00 PM Swing Sunday
7:00 PM Hearing Voices
9:00 PM Footlight Parade
10:00 PM The Bridge
12 to 6 AM WDIY Overnight Music
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Programming Directives
Culture
Diversity
Information
Growth
QualityGoogle Images
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Listener Growth
Community Partnerships
Quality Programming
Membership Growth
Public Awareness
WDIY Leadership Goals
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Increasing Listening AreaCourtesy of WolframAlpha.com
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Challenges
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FundingOffice.com clipart
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Challenges
“Great Recession”
Shrinking Dollar
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Underwriting Support
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Membership Donations & Fundraising Events
“Who Shot Rock & Roll” Fundraiser
Woodstock Themed Fundraiser
Google Images
Mcall.com
Yahoo - Flickr
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Government Funding
Google Images
WDIY.com
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Balance
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HOW?
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Engage the Children
All photos courtesy of Google Images
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WHY?
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Thank You!and
a special thanks to Mr. Bill Dautremont-
Smith!