INDONESIA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
INDONESIA�
40,829,720 �
210,391,300 �MOBILE SUBSCRIBERS�
39,600,000 �INTERNET USERS�
237,556,363 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
89 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
17 %�
17 %�
URBAN�
43%� 57%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
REPORTS OF THE NUMBER OF INTERNET�USERS IN INDONESIA VARY GREATLY: �
84,748,000 � 39,600,000 �VS�
SALING SILANG � INTERNET WORLD STATS�
SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG �
we are social�
MORE THAN�
HALF�OF INDONESIA’S INTERNET�USERS ARE YOUNGER THAN�
20 �SOURCE: NIELSEN�
we are social�
INTERNET USE IN INDONESIA�IS HEAVILY MALE-SKEWED �
SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
64%� 36%�VS�
MALE � FEMALE �
we are social�
61% �PERCENTAGE OF INDONESIAN INTERNET�USAGE COMING FROM MOBILE DEVICES:�
SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST�
we are social�
66%�PROPORTION OF DESKTOP INTERNET ACCESS �
IN INDONESIA COMING FROM INTERNET CAFÉS:�
SOURCE: NIELSEN�
we are social�
…BUT MORE INDONESIANS USE THE INTERNET�THAN LISTEN TO THE RADIO OR READ NEWSPAPERS�
>!
INTERNET PENETRATION IS ONLY 17% IN INDONESIA… �
SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET�
we are social�
8 �INDONESIAN NETIZENS PREFER TO �STAY IN TOUCH VIA SOCIAL NETWORKS�
SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+ �
VS�OF INDONESIAN NETIZENS SEND PRIVATE MESSAGES �VIA SOCIAL NETWORKS �
71% �OF INDONESIAN NETIZENS�
USE EMAIL �
51%�
we are social�
89%�OF INDONESIAN INTERNET USERS�
VISIT SOCIAL MEDIA SITES�
SOURCE: COMSCORE �
we are social�
18-24:�41%�
13-17:�28%�
25-34:�21%�
35--44:�6%�
45-54:�2%�
55-64:�0%� 65+:�
2%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN INDONESIA�
MALE:�60%�
FEMALE:�40%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � SURFER GIRL � 1,970,681 � 2.10%�2 � CHOCOLATOS� 1,786,810 � 0.95%�3 � BLACKBERRY INDONESIA� 1,554,499 � 7.38%�4 � YAMAHA MOTOR INDONESIA� 1,325,865 � 1.98%�5 � AXE ID � 1,000,615 � 31.56%�6 � STARBUCKS INDONESIA� 620,796 � 0.35%�7 � XL RAME � 617,472 � 1.43%�8 � OAKLEY INDONESIA� 614,850 � 0.17%�9 � NIKE FOOTBALL INDONESIA� 364,634 � 0.88%�10 � TANGO WAFER RENYAH � 339,888 � 43.61%�
TOP FACEBOOK PAGES IN INDONESIA�
we are social�
1,293,131 �TWEETS PER DAY IN INDONESIA:�
SOURCE: SALING SILANG �
we are social�
15 �TWEETS EVERY �
SECOND �
THAT’S �
SOURCE: BASED ON DATA FROM SALING SILANG �
(! )!
we are social�
87%�OF INDONESIAN TWEETS�
COME FROM MOBILE DEVICES�
SOURCE: SALING SILANG �
we are social�
1,336,781 �FOLLOWERS ON TWITTER, MAKING HER THE �MOST-FOLLOWED PERSON LIVING IN ASIA�
INDONESIA’S SHERINA MUNAF -�A SINGER FROM JAKARTA - HAS �
SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
51%�OF INDONESIAN WEB USERS STREAM OR �
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �
SOURCE: NIELSEN�
we are social�
860,000 �NUMBER OF LINKEDIN USERS IN INDONESIA:�
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
312,000 �FOURSQUARE USERS IN INDONESIA:�
SOURCE: PENN OLSON�
we are social�
90%�OF INDONESIAN NETIZENS�USE PHOTO-SHARING SITES �
SOURCE: COMSCORE �
we are social�
5,270,658 �NUMBER OF BLOGS IN INDONESIA:�
SOURCE: SALING SILANG, JULY 2011 �
we are social�
89%�OF INDONESIA’S MOBILE INTERNET USERS�
ACCESS SOCIAL MEDIA SITES FROM THEIR PHONES�
SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �