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22 april 2009
Web 2.0 – An added value
Dieter Van Eschpr consultant
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• Since 1975• 70 employees• 360° communications agency
– RCA brands– RCA pr– RCA online– RCA public– RCA hr
RCA group
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Web 1.0
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Web 1.0 versus web 2.0
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Facts & Figures
2.000.000.000Search terms a day on Google
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Facts & Figures
346.000.000People who read blogs
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Facts & Figures
2.000.000Belgians on social networks
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Facts & Figures
5Facebook is the fifth-largest country In the world
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2.0 in practice
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http://www.youtube.com/watch?v=r4kWr1_LJWY
http://www.youtube.com/watch?v=4KGi9anOt4A
http://www.youtube.com/watch?v=jXLeYp2NMg4
Consumer & YouTube
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Company & YouTube
http://www.youtube.com/watch?v=ZR0U1nyQlD0
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Consumer & Facebook
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Company & Facebook
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Company & Netlog
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Consumer & Linkedin
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Company & Linkedin
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Consumer & blogs
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Company & blogs
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Company & blogs
http://www.youtube.com/watch?v=FZ1st1Vw2kY
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78%
Of all people have the most trust in brand advocacy from
« someone like me»
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Communication 2.0
Vergelijk.be
Resto.be
Frietfindr.be
Zoover.be
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Case: Brabantia
Brabantia, solid company – solidblog.be
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Cases - Brabantia
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Cases - Brabantia
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Cases - Brabantia
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Cases - Brabantia
• Return on investment– On- and offline press– Brand & relationship building– Traffic to website– SEO (Search Engine Optimalisation)– UGC (User Generated Content)– Word-of-mouth & word-of-mouse– …
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Websites 2.0
• How is your website communicating today? – What are the objectives of your website?– What does your target group expect from your
website?– Is your current website 2.0? Are you listening
and engaged in a dialogue already?– Is your company ready for 2.0?
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Communication 2.0?First step > Analyze
• What do you want to communicate as a company and why?
• How are you doing that today?
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Communication 2.0?Second stap > Listen
• What are people saying about your brand?
• What do they want to know about your company / products?
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Communication 2.0?Third step > Engage and participate
– Redefine marketing budgets– Start listening to consumers and
speak with them. Not at them. – Create a dialogue– Reinvent your brand
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Conclusion
• The internet is here to stay• Google has an excellent memory• Digital natives love social media• Digital immigrants are starting to
love social media• Start loving social media yourselves!
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Conclusion
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Advice & Innovation
Input & feedback
Ideas & Insights