Download - Web 3.0 = Good for Business
Web 3.0 = Good 4 BizHong Kong CyberportNovember 16, 2010
Jon LelandJon LelandPresident & Creative Director, ComBridges.comPresident & Creative Director, ComBridges.com
Dean, NewMarU.comDean, [email protected]
Spanning the Grand Canyon GapBetween People & Technology
Web 3.0
SocialParticipatory Culture
MobileA Whole New Net
Cloud Beyond the Web
Pull Value/Relationship/Engagement
Communication Technology
Knowledge Data
Participation Consumption
Relationship Transaction
Web 3.0Web 3.0 Web 2.0 or lessWeb 2.0 or less
New ParadigmsNew Paradigms
Relationships = Conversations
Social =Long Tail + Engagement
Niches vs “Hits”MICROCASTING:
Blogs, EBooks & WebinarsFacebook Pages YouTube Channels
Image via BestRank.comImage via BestRank.com
Good 4 Biz =Niche-Defining Leadership
Leading with Value“Authority” & SEO Indespensible“Linchpins”
Good 4 Biz =Valuable + Empathetic
“It’s Got to Be Snappy”Distributed via Multiple“Channels”
Good 4 Biz =Video Relationship Building
VirtuallyFace-to-FaceAuthenticity:Be Yourself
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Courses begin January, 2011Special “Founding Member” OfferVibrant Virtual Communityhttp://www.NewMarU.com
