WEBANALYTICS ECOMMERCE
SOCIAL MEDIA
SEARCHENGINE
OPTIMIZATIOPAY PER CLICK MANAGEMENT
EFFECTIVE WEBSITE COPYDIGITAL MARKETING
ECOMMERCEECOMMERCE WEBSITE CREATION
PAYMENT GATEWAY INTEGRATION
ONLINE LEAD GENERATION & LEAD MANAGEMENT
SALES TRACKING AND ORDER MANEGEMENT
CLICK TO CALL ACTION MANAGEMENT
ECOMMERCE ANALYTICS AND OPTIMIZATION
PAY PER CLICK MANAGEMENTInspirations Communication & Services – Step Plan for PPC
• Create anStep 2
• Build youStep 4
• Improve yourinformative • Create the campaign. • Monitor you performancewebpage. right ad results
strategy
Step 1 Step 3 Step 5
Benefits
INCREASE IN INCREASE IN SITE INCREASE IN BRANDAQUISITIONS TRAFFIC AWARENESS
LOWERING COST PER GENERATION OFAQUISITION QUALITY LEADS
SEARCH ENGINE OPTIMIZATIONWHAT DOES GOOGLE WANT
For businesses to “provide content that is relevant at precisely the moment someone is looking for information”
Stafford Massie,MD Google SA
Inspirations Communication & Services– Step-wise Plan for SEO
Step 1 • Identify your target audience.
Step 2 • Set your website goals.
Step 3 • Analyze your competition.
Step 4 • Ensure your site structure is search engine friendly.
Step 5 • Track, monitor & Adjust
Benefits
CUSTOMIZED PLANS FOR YOUR WEBSITE
INCREASE IN WEBSITE TRAFFIC
QUALITY LEAD GENERATION
INCREASE IN CONVERSION BYINCREASED BRAND BUILDING
SOCIAL MEDIA MARKETING
Our Services
1. Social media profile creation & management. 2. Social media monitoring and understanding industry
trends. 3. Social Media Ad campaign strategy formulation and
execution. 4. Social media bookmarking links posted in top social
networks. 5. Monthly review detailing account activity and
growth. 6. Creation of Contests and Apps to increase
the brand reach organically
Benefits
1. Conduct real time market research. 2. Increase brand recognition. 3. Promote new product & services. 4. Interact and update your brand
personality easily. 5. Build brand awareness at a low cost.
Social Media Setup
1. Facebook, twitter, LinkedIn , slide share & Pinterest.
2. Banner/Sponsored advertisement on all social media platforms
3. App creation. 4. Design and content management
Break into the world of social media and create, brand & manage your online presence. Inspirations Communication & Services will show you how to leverage the social media frenzy to your advantage and capture the attention of largest growing online audience.
EFFECTIVE WEBSITE COPYInspirations Communication & Services – Step Plan for EWC
Create the right Quality designs Engage thecontent for your and layouts consumerswebsite • Designs specific to • User engaging brand
• Informative articles the brands need content formulation Ensuringabout the business
• Quality control and • Gripping website consistent search
• Newsletters forcompetitor user experience engine rankingadvantage creation
customer assistance
• Descriptive contentpages for thewebsite
BenefitsINCREASE IN VISITOR TIME LOWER PPC COSTS BYON THE WEBSITE ADDING ORGANIC TRAFFIC
GOOD SEARCH ENGINE ENHANCED USERRANK EXPERIENCE
WEB ANALYTICSEvery marketing campaign on the internet needs to be tracked in order to make in
successful. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign.
TYPES OF REPORTS
WEBSITE OVERVIEW
WEBSITE AUDIT REPORT
SEO AUDIT REPORT
SOCIAL MEDIA AUDIT
CAMPAIGN ROI ANALYSIS
CAMPAIGN STRATEGY AUDIT
WHY WEB ANALYTICS?
Which campaign strategy is attracting your most desirable business prospects.
What advertising copy pulled the most response.
Visitor segmentation to indentify the source that generate first time and returning visitors.
Which pages & links are most popular.
BENEFITS
Increase in visitor time on site.
Helps better brand personality digitally
Improves customer acquisition strategy
Provides realistic cash burn analysis on what not to invest in.
Provides an overview on what in digital works for my brand.
ONLINE REPUTATION MANAGEMENTEvery brand utilizing the digital medium requires Online Reputation Management to ensure
the brand personality is not diluting and the medium is becoming effective for the brand
WHAT IS ONLINE REPUTATIONMANAGEMENT WHY IS IT REQUIRED?
•Online monitoring of the brand
•Searching and Analyzing brand feedback
•Removing all malpractices against the brand
•Finding dissatisfied consumers and changing their perception about the business
•To maintain the brand sanctity and positioning
•Stop malpractices which hamper the brands image
•It provides direct business/product feedback which helps in business improvement
•It keeps the brand message intact and non controversial
THANK YOU
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