VIDEO MARKETINGVideo killed the radio star.

DO MORE VIDEO NOW

• YouTube is tag #2 search engine

• iPad users consume 3x as much video

• GoogleTV is coming

• Faster internet = more video consumption

• It's in your search e.g. "ISO consulting melbourne"

WHAT IT DOES FOR YOU

• People do business with people

• Authenticity & transparency & keep it real

• Expert positioning

• Making things easier, who wants to read?

• Enjoy easier rankings

WHERE TO USE IT

• Homepage: Big frustration, call to action

• Service: Clear explanation

• About Us: Tell your story

• Autoresponder: Top Questions 10 x 10

TESTIMONIALS

• How were things going before us?

• Why did you come to us?

• How did we work with you?

• What were the results?

• What'd it mean to you?

• Why would you recommend us?

• Anything else you'd like to add?

MY RECORDING TIPS

• Speak to the camera

• Don't read from a script

• Don't be Danoz Direct

• Zoom in and out at cuts

THE STRUCTURE OF VIDEO

• Intro (professional & hook) www.istock.com

• Lower third

• Always include your url

• Outro (call to action)

• Music

WHAT YOU’LL NEED

• Lights

• Camera

• Tripod

• Microphone

• iMove or Movie Maker

• ScreenFlow or Camtasia

OPTIMISING YOUR VIDEOS

• Select Keywords

• Titles

• Description (remember to include your url)

• Tags

• What your competition doing?

• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c

UNDERSTANDING THE ALGORITHM

• Back links

• Embeds

• Views

• Ratings

• Comments

• Age

• Playlists

• Channel views

• Subscribers

CHANNEL SECRETS

• Selecting your user name

• Change background image

• Set Your channel type

• Tell them to subscribe

DON’T BE PERFECT...

• 300+ videos in 3 years

• Quantity vs quality

• http://www.youtube.com/watch?v=Du3xnRe2U0E

• Start with 4-5 videos

• Daryl Guppy, TradeSim, charting software, trading psychology

QUESTIONS