Download - Web writing & original web storytelling
Web Writing & Web Original StorytellingOct. 2, 2012Kim Perry, Digital News Training
Kim Perry | Digital News Training | 202.513.2424 | [email protected]
2
Why text?
3
Online News Cycle
4
Frequency
5
Visual Medium
6
What doesn’t work…
7
What doesn’t work…
8
What works…
9
What works…
10
What’s the purpose of the story? Get to it quickly.
Why does it matter? Give me context.
Story structure
11
WEBIFYING RADIO SCRIPTS
12
Webifying
13
14Kim Perry | Digital Trainer | 202.513.2424 | [email protected]
Compare: Introductions or ledes
“Is bottled water better for you than tap? Or should you choose vitamin-enriched water over sparkling? Experts say, skip it all. None of these products are likely to make you any healthier. Below, we look at five major myths about the benefits of drinking water.
But first, how do you know if you're drinking enough water? Experts say there's an easy way to judge. If you're not thirsty, you're fluid intake is likely "just right."
15
1. The journey isn’t as important as the ending – so give me that first
2. I will judge you for poor grammar and spelling (including names)
3. You can say it better than your source, summarize4. Multiple ideas in one story won’t confuse me – I can
reread5. Details, details, details – this proves you know what
you’re talking about
Five Differences: Web vs. Radio Writing
16
1. Not all radio stories are meant to be web stories2. Try writing web text first3. Consider what your audience already knows and what
you’re adding to the story4. Conversational language speaks to your strengths
Looking Ahead
17
WEB ORIGINAL STORYTELLING7 ways to signal webbiness
18
1. Create web-only stories
19
2. Link out to relevant material
20
3. Embed content
21
4. Update stories
22
4. Be a curator
23
5. Make it easy
24
6. Let the format fit the story
25
7. Listen & respond to your audience
26
CASE STUDY: KPLU
27
Web Checklist (must hit at least 2)
1. Is it timely? (Are we ahead of others?)2. Are you adding something NEW to a known story?3. Does it have a unique angle or perspective?4. Does it ask users to take action or express an
opinion?5. Is it shareable? (Would YOU share it?)6. Does it celebrate an idea, person or place?
Radio stories treated differently online
Broadcast first Web days later
Web firstBroadcast week later
30
Web to Air
31
What to ask…
1. What’s next?2. Who are the key players?3. How did we get to this point? 4. Why does this matter?
32
Questions
33
Assignment
1. Webify a radio story 2. Write a web-original story (before writing radio story)
Please send assignments to [email protected]: COB Thursday
Subject: (YOUR STATION) web writingExample: KERA web writing