Download - WebbMason Technology Summit 2011
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Welcome to Your Aha Moment!
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DISCOVER YOUR AHA MOMENT!
Solving Franchise Marketing
Challenges with Technology Solutions
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Today’s Speakers
Doug Traxler
• Executive Vice President of Sales &
Marketing at WebbMason, Inc.
• Franchise Marketing Specialist
Connie Truan
• A,VP, Marketingbench Services at
WebbMason, Inc.
• 13 Years Of Franchise Marketing
Experience
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About WebbMason
• Member of the International Franchise Association
• 22 years of franchise marketing experience
• Founded in 1989
• Privately held
• $90+ million in sales
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Sample Franchise Clients
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• Franchisor marketing challenges
• How technology can improve franchisee
marketing practices, overall branding results,
and your bottom line
Today’s Agenda
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Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Marketing Department
Franchise Environment
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Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Marketing Department
Franchise Environment
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Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Business Realities:Fewer ResourcesTighter Budgets
Skill Deficits Less Control
Marketing Department
Franchise Environment
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Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Business Realities:Fewer ResourcesTighter Budgets
Skill Deficits Less Control
Marketing Department
Franchise Environment
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Franchisor Marketing Challenges
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Brand Consistency Across Formats
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Brand Consistency Across Different Locations
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Different Levels of Marketing Sophistication
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Tracking Use & Measuring ROI
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Brand Consistency Across FormatsBrand Consistency Across Different Locations
Different Levels of Marketing Sophistication Tracking Use & Measuring ROI
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Introducing MarketingBench™
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A Complete and Comprehensive Marketing System for Franchises
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MarketingBench™ Features
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How MarketingBench™ Can Solve Your Problems
• Centralizes access to all your tools
• Offers franchisees opportunity for self service
• Customization on-demand
• Speeds marketers’ time to market
• Allows for targeted communications
• Improves speed and efficiencies
• Streamlines data collection, reporting and ROI tracking
• Platform built for marketing not ordering
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MarketingBench
Franchise Success
Stories
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But How Do You Get Your
Franchisees to Use
MarketingBench?
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WebbMason Superior Support Ecosystem
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What About Technology
That Can Help You
Acquire New
Franchisees?
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WebbMason Offerings to Help Grow Your Company
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Q & A
For more information on WebbMason contact:
Doug Traxler
Executive Vice President of Sales & Marketing
Phone: 703-242-7278
Email: [email protected]
Website: www.webbmason.com
THANK YOU
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THANK YOU!