Download - WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike
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Commercial & in Confidence
PERSONAL MEDIA IN 2011CHRIS WATT - PRODUCT DIRECTOR
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Commercial & in Confidence
CURRENT TRENDS
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Commercial & in Confidence
SMARTPHONE & TABLET SALES NOW EXCEED PC SALES
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Commercial & in Confidence
iPAD 2 – SET TO LAUNCH TABLETS INTO THE MAINSTREAM
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Commercial & in Confidence
ANDROID HONEYCOMB – COMING TO A TABLET DEVICE NEAR YOU
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CONSUMERS ARE BEING CONDITIONED TO PAY FOR DIGITAL CONTENT
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Commercial & in Confidence
INNOVATION IN MOBILE APPLICATIONS
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Commercial & in Confidence
UNDERSTANDING AND LEARNING FROM AUDIENCES IS CRITICAL TO RETENTION
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SBS WORLD NEWS AUSTRALIAEXTENSIVE USABILITY & AUDIENCE TESTING
SBS – World News Australia
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Commercial & in Confidence
PERSONAL MEDIA IS BEING USED TO EXTEND REACH & TARGET NEW AUDIENCES
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THE ECONOMIST “THE DIGITAL NEWSSTAND MODEL”
The EconomistOffering a ‘Digital Newsstand’
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Commercial & in Confidence
PERSONAL MEDIA IS NOT A ONE OFF, THE STRATEGY MUST EVOLVE OVER TIME
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TELEGRAPH.CO.UK EVOLUTION IN EXPERIENCE & FEATURES
Telegraph.co.uk
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A SNEAK PEAK AT THE USE OF TRADITIONAL MARKETING FOR NEW MEDIA
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Commercial & in Confidence
WHAT THE MARKET IS SAYING ABOUT TIGERSPIKE
'TigerSpike are one of the most exciting and innovative appdevelopers Apple are working with globally. We are hearinggood things everywhere''.
Pascal Cagni the EMEA Chief of Apple – October, 2010