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Creating Effective Triggered Emails and Ads
for eCommerce
Presented By:Connie Chau, Alison Marras and Dylan Ruby
Bluecore
This manual was created for online viewing. State specific information in this manual is used for illustration and is an example only.
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Creating Effective Triggered Emails and Ads for eCommerce
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Association of Strategic Marketing, P.O. Box 509, Eau Claire, WI 54702-0509 | Telephone: 866.226.0828 | Fax: 715.833.3953Email: [email protected] | Web: www.associationofmarketing.org
Seminar ID: 400502
Prepared By:Connie Chau, Alison Marras and Dylan Ruby
Bluecore
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Creating Effective Triggered Emails and Ads for
eCommerce
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Your presenters
Connie Chau
Director of Design
Dylan Ruby
Client Success Specialist
Alison Marras
Sr. Manager, Client Success Operations
Basic StructureThe building blocks of a
trigger
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A triggered email consists of three basic components:
1. Static Content
1.
A triggered email consists of three basic components:
1. Static Content
2. Input Products
1.
2.
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A triggered email consists of three basic components:
1. Static Content
2. Input Products
3. Related Products
1.
2.
3.
A triggered email consists of three basic components:
1. Static Content
2. Input Products
3. Related Products
4. Footer
1.
2.
3.
4.
5
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Size and layout
Typography
Custom FontsWeb-Safe Fonts
• Custom fonts not supported by popular email clients
• Dynamic text content should use web-safe fonts
• Can be added as images in static banners
• Make sure these look good alongside web-safe fonts
• Use if relatively unchanging in the long-term
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Best Practices
DO think about your template with varying numbers of products
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DO Keep input products above the fold
Don’t hide Desktop content on Mobile
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Don’t Overlay multiple links or dynamic text on top of images
Visual Template Editor
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Real life examples
HeaderNavigation• 2 Navigation links
• Custom fonts used as images
Image
Divider
Product Hero• 1 Dynamic product displayed
Text• #FFFFFF
• Arial ImageImage
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Legal & Unsub Global
Footer
UGC Global Widget
Products: Single Row• 3 Dynamic products displayed
• Custom code block integrates UGC
Header
Image
Navigation• 2 Navigation links
• Custom fonts used as imagesDivider
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Footer
Products: Grid• 2 Rows of dynamic product displayed
• 3 Dynamic products per row• Product Name• Shop Now call-to-action
Header
Text
Button
Products: Single Row
• #000001• Arial• Bold
• #000001• Arial• Bold
• 1 Dynamic product displayed
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Text• #000001
• Georgia
Products: Single Row• 3 Dynamic products displayed
• Product name
Footer
What to do Next
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Do Think about syncing audiences and messages beyond email
Google: Convert your customers that have the highest predicted lifetime value by bidding on search terms that you may not otherwise target.
Display: Reach shoppers across the web with creative that is relevant to them based on past browse behavior or predicted category affinities.
Facebook: Encourage your customers to revisit products of interest with creative and messaging that matches their past views and purchases.
Keep an eye out in your inbox
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Questions?
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Notes
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