Download - WEBINAR: How to create Brand Awareness & Generate Leads using Social Media?

Sunday, November 10th, 2013 Facilitator : Moez

AllidinaWebsite: www.rapidboostmarketing.com

Email: [email protected]

Facilitator : Moez Allidina

Facilitator: Moez Allidina

• Canada’s Full Service “Digital Marketing Agency”

• Services Offered:

Branding

Advertising

Online Marketing Services


Our

Clie

nts

“LEARN: WHEREVER, WHENEVER, HOWEVER”


Presentation Outline

• About Social Media?

• What is Blogging?

• Search Engine Optimization (SEO)

• How to generate Leads?

• Creating the Brand “YOU”

• What is the Social Media Strategy?

• Success Tips


What is Internet Marketing?

• Building a web site is a great first step

• Internet Marketing is necessary to generate buzz and traffic

• Traffic generates business

• Business brings profits!

“A web-site without an effective marketing is like

building a 5-star Hotel in the middle of a forest!”


What is Social Media?

• It is the interaction between individuals, businesses, and communities using technology to create and exchange user-driven content.

• “Future of Communication”


Importance of Social Media

• Brand Awareness

• Communication with Audience

• On-line Authority

• Entertainment & Leisure

• Multimedia Management

• Reviews & Opinions


What Makes Social Media Marketing Different?


• A blog is a website in the form of a ‘journal’ that is available on the web.

• Blog Lingo;- Blog: Slang for “weB LOG”.

- Blogging: The action of updating a blog.

- Blog Post: The content of the blog entry… For example: An article.

- Blogger: Someone who maintains the blog.

- Blogosphere: The information available in blogs on the Internet.


Why BLOG?

• Get connected with prospects

• Help make your website show up on “Google”

• Generate leads

• Key part of content marketing

• Use in social media

• Helps increase your reputation in the community

• Allows you to connect with influencers

• Tool to grow a following “likes, fans, etc…”

• Low cost marketing


Search Engine Optimization( S E O )

•Method to increase visibility in search engines

•Basics of SEO:- Browser Titles

- Heading Titles

- Description

- Keywords


Traditional vs. Modern Marketing Strategies

Traditional

Marketing

• Television

• Radio

• Newspapers

• Magazines

• Billboards

• Direct Mail

• Word-of-Mouth

Internet Marketing

• Video sharing web sites

• Blogs

• Social Networks

• Widgets

• Direct Email

• Word-of-Mouth


Generating LEADS

Types of Lead Generation (traditional):

• Door-to-Door

• Cold-Calling

• Trade Shows

• Outsourced Telemarketing

• Advertising

• Email Blasts


Essentials of Capturing LEADS

• Be consistent with writing your blogs.

• Provide a variety of content.

• Optimize your posts and pages with popular key words, tags and categories.

• Provide visitors clear calls to action by giving them options and benefits for giving you their name, email and contact number.

• Build authoritative hyperlinks that relate to the post for you to build credibility.


Brand Awareness & The Brand “YOU”

• Know your customer (target market)

• Allow them to get to know you

• Listen to them

• Develop your Marketing Plan

• Provide multiple ways for customer interaction

• Focus on excellent customer service

• Create accountability

Your Business IS:

“Relationship Marketing Strategy”


Understanding On-line Marketing


SUCCESS

MODEL


Social Media Marketing“10 Pillars of Success”


Social Media Strategy(Tactical Plan)


Social Media Strategy


Using Social Media Marketing(Success Tips)

• Start out small

• Clearly define your marketing objectives

• Select your target market

• Assess your capabilities and know-how

• Execute your online strategy

• Measure your effectiveness

• Be ready to experiment


Success Tips – Cont’d(What REALLY works?)

• Pictures

• Questions

• Visual Organizations

• Odd Numbers

• Percentages

• Do not finish your post

• Videos

• Free Reports

• Alternate Post Types

• Leave comment on your own Post

• Consistency

Website: www.rapidboostmarketing.com

Download - WEBINAR: How to create Brand Awareness & Generate Leads using Social Media?

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