How to: Use SMM for campaign tracking
Joel WindelsMarketing Manager, EMEA
[email protected] | @linkyeah
Kelly AutenriethTechnical Trainer
• Tracking campaigns in the social media age
• Going beyond counting mentions
• Live demo of Brandwatch – categories and rules
Coming Up
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Don’t be shy/ We’d love your participation
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• Ask questions in the session chat
• Tweet about our discussion:
A copy of this presentation and a recording of this webinar will be made available after the webinar
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Campaignsin the socialmedia age
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What is a campaign?
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Commercials
H&M USA @hmusa
“All smiles from the first in line! We open our #HMTSQ store in less than 3 hours!”
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Hashtags, emails, competitions etc.
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Celebrities lying down
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Conversation about H&M online
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Celebrity peaks
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Just the relevant mentions
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Celebrity mentions by volume
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Multi-lingual data
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Impact of celebrities by region
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Sentiment analysis
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Sentiment analysis
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Intent to purchase
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Intent to purchase
How to measure campaigns in Brandwatch
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Fiat 500L: Global Ad Campaign
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Q&A
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