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The Magic of Guest Blogging
How to get your posts published on high-traffic blogs
Alexis Grantalexisgrant.com
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#alexiswebinar
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What We’ll Learn Today
Two components of guest posting: Your pitch – what to say in that email Writing the post – what to include so editors
say YES to your submission
PLUS… One technique that works for me (go ahead,
steal it!) Q&A
alexisgrant.com
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Why I’m Qualified to Teach You
See pitches from both sides:
Guest post for a variety of popular sites, including Mashable, Lifehacker, Problogger and Copyblogger
As Brazen Careerist’s blog editor, review at least 30 pitches each week
alexisgrant.com
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alexisgrant.com
Gain credibility Reach new eyes Drive traffic to your blog Boost your SEO Leads to other opportunities Make money
Why Bother?
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alexisgrant.com
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How to Choose Blogs to Pitch
Which blogs does your target reader enjoy? Look on Facebook or Twitter or just ask
Google “top 10 blogs on [niche]” or simply “top 100 blogs”
Use sites like alexa.com
alexisgrant.com
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What to Say in Your
Pitch Email
(hint: don’t beg)
alexisgrant.com
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Pitch Tip #1
Address it to the right person
Which means, of course, that you have to find them.
alexisgrant.com
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Pitch Tip #2
Say you’ve read the blog, like it and understand
its audience (flattery doesn’t hurt)
alexisgrant.com
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Pitch Tip #3
Explain what you want to write about
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Pitch Tip #4
Tell why readers of this particular blog will care
alexisgrant.com
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Pitch Tip #5
Say why you’re the right person to write it
(plus links to your work)
alexisgrant.com
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Pitch Tip #6
Keep it SHORT
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Why I Delete Most Pitches
Not addressed to me Too long and rambling Fails to tell me why it matters to my readers Not even about the topics we care about
alexisgrant.com
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Huge opportunity for YOU
alexisgrant.com
Most pitches are terrible, which means…
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Great Example A
Hi XXX,
I am sure you get pitched on guest posts on a daily basis so I’ll keep this short. I am a long time reader of your blog and have been meaning to contribute – but I held back because I didn’t have a great idea that I think you’ll love.
Well, now I do. I stumbled upon an interesting topic on 5 Problems Turned Into Solutions:
How To Make Career Setbacks Work For You. Would you be interested in a guest post about the topic?
And if you need it, here is a sample of my writing: [link here]
I look forward to your reply and I can't wait to get started! Cheers,XXX PS: I read your article entitled, “Hey, Have You Seen This? Job Applicant Explains How He Got
a Job He Wasn’t Qualified For” and it was really encouraging. Hard work really is the key to success.
Shows he reads my blog ----
Anticipates what I want----
Keeps it short & respects my time ----
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Great Example B
Hi Alexis!
I'm XXX from The Do-It-Yourself Degree. My website teaches students how to earn a bachelor's degree in 1 year by taking exams instead of classes. Exams cost $80-$200 apiece, versus $3,000+ for a class. Total cost of graduation: around $5,000. Essentially, you can "test out" of your degree (while still earning the credential) and jump-start your career with zero debt.
I'd love to write a concise overview of the process for Brazen Life's readers. Degree-by-examination is the ultimate education hack, but I can tell you (based on many conversations with students) that most people have never heard of it!
Let me know if you're interested, and I'll send over a draft for review.
Cheers!
- XXX
PS: I wrote a guest post for I Will Teach You To Be Rich last month that became a pretty big hit. Check it out!
Gives himself social credibility ----
Shows why it’s unique ----
Explains his mission concisely ----
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Now for the actual writing…
5 Tips for Writing Guest Posts That Will Make Editors Say
YES!
alexisgrant.com
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Writing Tip #1
Write an awesome intro (don’t bury the lead)
alexisgrant.com
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Writing Tip #2
Write in the “YOU” voice, not the “I” voice
(and write TO the reader, not ABOUT the reader)
alexisgrant.com
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Writing Tip #3
Offer a headline, even if the editor doesn’t ask for one
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Writing Tip #4
Follow the blog’s guidelines perfectly
alexisgrant.com
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Writing Tip #5
When in doubt… create a list
alexisgrant.com
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Top Brazen Life Posts in 2012
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A System That Works for Me
Google Doc Strategy Blog Topic What I want to promo Editor Approached? Response? Submitted? Ran? Outcome
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QUESTIONS?