Download - Websites as marketing tools
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Websites As Marketing Tools
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The website design for your business is more important than ever to your marketing
success.
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The internet has caused serious damage to the effectiveness of the traditional marketing
methods which business has used for decades now.
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Consumers have become much more savvy and are extremely wary of companies who use “outbound” marketing techniques such
as email advertising and phone solicitations.
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Due to our rapid technological advances, it is much more difficult for the advertising
industry to effectively capture new business through outbound marketing for a variety of
reasons.
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To start with, the target market for most advertisers
is becoming extremely adept at preventing interruption-
based marketing techniques.
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Another hurdle that advertisers must overcome is the internet itself.
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This superhighway has brought the storefront into the living room of nearly every consumer. There is no need for someone to take a trip to the latest tech and gadget convention when they can compare prices and products with
the click of the mouse.
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In order to stay afloat in this ever increasingly
competitive arena, businesses must start
incorporating “inbound” marketing systems into their advertising plan
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This way, consumers can find them when they are searching the internet. In other
words, today’s brick and mortar businesses are going to need to pay just as much
attention to their online property as they do their physical property.
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A business website is a piece of real estate that has to be viewed as an income stream.
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For many businesses, a professional service is the ideal solution, because this allows everyone to concentrate their time and
energy on what they do best.
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For more information on how to make your business get found in the WWW, consult
internet marketing service phoenix.
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An internet marketing service is the solution to bring your business to the next level of
success.
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www.elisepitterle.com