Download - Week 15 media literacy - 2014-15
Media Literacy
• At your table divide into 2 groups:– 1. Those who chose Media Literacy for their
infographic assignment– 2. Those who chose Oral Communication
– Both groups will need at least one device for online work
Group 1
• Review your individual infographics on the Sakai folder: Forums/Infographic Assignments
(second folder from top)• Agree on key points the rest of the table group
should know about the Media Literacy strand• Plan a short overview for your table colleagues –
use your infographics and rationales to make your points
Group 2
• Go to the Resources folder in Sakai• Access the folder Media Literacy– (4th folder from top)
• Scan all the resources in the Media Literacy folder• Each person in your table group (all who chose
Oral Communication for infographic) will highlight one resource from the folder to share with all your table colleagues
Super Bowl Commercial2013
• https://www.youtube.com/watch?v=VKzOqSPdKPU
Lamplatoon
• Critique of Taco Bell Old People ad– Product of a media literacy workshop
– https://www.youtube.com/watch?v=kFpzNR7GkZs
Media Literacy
1. Understanding Media Texts1.1 explain how a variety of media texts
address their intended purpose and audience1.2 interpret media texts, using overt and implied messages as evidence for their interpretations1.4 explain why different audiences might have different responses to media texts
2. Understanding Media Forms, Conventions, and Techniques
2.2 identify the conventions and techniques used in some familiar media forms and explain how they help convey meaning and influence or engage the audience
3. Creating Media Texts3.4 produce a variety of media texts
for specific purposes and audiences, using appropriate forms, conventions, and techniques
Collaborative Inquiry Groups
• Review of key support materials in– Sakai/ Resources/ Collaborative Inquiry Support
Materials• Checklist of Requirements• Planning Template – Annotated ****• Sample Meeting Log• Sample Unit Overview – Motivating Writers ****