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Welcome Cornerstone Students!
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BUSX 301:
Company & Industry Research
Shana Gass, [email protected] Librarian, Cook Library
September 2010
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Your assignment
• What do you need to know?
• Which sources would you
consult to find out?
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Company Web Site• Good first step
– Look at the Investors / Investor Relations Section.
– Due Dilligence:Consult Annual Report and/or 10-K.
• Additional sources– Sources that come from outside the company
– news & analysis– Sources about competitors & the industry as a
whole
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Cook Library Business Subject Gateway
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Company & Industry Info - Exercise
• Teams divide & conquer • All sources – link from Business
Subject Gateway• Ask questions!• Be ready to report on your source• 15 min.
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Company Dossier, in the LexisNexis Academic • Blend of sources (like Yahoo Finance)
• Snapshot – background info
• Financials & ratios
• News
• Competitors
• Stock info, investment analysis
• Law cases & patents
• Custom reports!
LexisNexis is a Cook Library Database
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Value Line• Industry & Company Information
• Investment perspective
• Financials & Stock performance
• Analysis
• Ranking of companies & industries Timeliness =
how well VL thinks stock will perform in next 6-12 mos. 1 is the best
Safety = VL’s measure of volatility1 is the least volatile
• Use the Investor Tools tab to learn about it!
Cook Library Database
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Value Line – First Screen
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Value Line – Lookup Company
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Value Line – Searching for a Company
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A Company Stock Report
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The Value Line Investor Tools Section
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Standard & Poor’s NetAdvantage – Industry Surveys• Environment
• Trends
• How the industry operates
• How to analyze the industry (using ratios, etc.)
• Financials for leading companies
• Sources of Industry info
Industry publications
Trade associations
Government agencies which regulate industry
Cook Library Database
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Datamonitor Company SWOT Analyses
• In Business Source Complete• Steps:
Do a simple search for company name
• Under narrow by source…click on …SWOT Analyses
• CAUTION: Datamonitor reports embargoed for academic market – may be a bit old
In a Cook Library Database
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Annotated Bibliography
• List of sources on a topic• APA Format• Summarize & evaluate each source
in turn• How does each source contribute to
your project?• How does each source relate to the
other sources?
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Bibliography Entry for an Article (HTML)
from a Database (Business Source Complete)
in APA
Liao, D.M. (1999). Leader of the pack.
The China Business Review, 26(6),
28+. Retrieved from Business Source
Complete database.
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Read…and Question!
• Author – who & how qualified?• Source – what is it?
What kind of publication? Who reads it? What is its reputation?
• Evidence – people or publications quoted? Statistics included? Context provided?
• Bias/Point of view? What does the author want readers to know, do, or believe?
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Finding Articles - Exercise
• Teams collectively finding 3-4 types of articles
• 3 must be found using library databases• Use Big 4 handout• Be picky!• Ask questions• 10 minutes
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Press Releases
• Mainly good news(New products, awards, expansion…)
• Publicizing unseen innovations (possibly HR related)
• Feel good stories! Social marketing…
• Quarterly financial announcements
• Bad news – occasionally (it’s gotta be pretty bad)
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A Press Release about a Press Release
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• General Mills Probes Fake Release – Wall Street Journal, 17 June 2010
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Best source of news about the Toyota recall?
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Press Releases Can Also Be Found…
• …In LexisNexis Academic• …In Factiva• Look for:
– Articles labeled as being from Business Wire or PRNewswire (there are others)
– At bottom of article: info about the organization who wrote the release, contact info for Media or Investor Relations personnel
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Press Release from Factiva
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End of Press Release from Factiva
Press releases in library databases will always end
with info about the organization(s) that put out
the release
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The Wild Web…
Always consider: who is writing? What does s/he/they have at stake?
A blog – who is the author?
A web site – who is responsible for it?
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Blogs are Important Enough in the Business World, that..• …selected blogs are now included in the
Factiva & LexisNexis databases!
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Annotation Hints – Source Level
• Source as context• Clues in databases• Publication homepage• Also try publication directories
– Magazines for Libraries– SRDS Media (library database) > Magazine
Advertising Source (including Media Kit for readership)
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More Hints – Author Level
• Journalists - not necessarily a lot of info• Try LinkedIn.com ?• Academic authors – credentials always
included in piece• What else has author published?• Awards?
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More Hints – Document Level
• Reviews?• Links to?• Blog commentary?• Letters to the editor?• Has it been cited by other authors?
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More Research Tips!
• http://pages.towson.edu/sgass/courses
• > BUSX
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Questions?
…feel free to contact me!
Shana Gass (410) 704-2395 [email protected] *preferred
Or any reference librarian:
Cook Library Web Site > Ask a Librarian for options