![Page 1: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/1.jpg)
WELCOME TO ALL ATTENDEES OF THEVISITOR ECONOMY MEETING
![Page 2: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/2.jpg)
INTRO FROM OUR HOSTS
LIVERPOOL FOOTBALL CLUB
![Page 3: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/3.jpg)
UPDATES
MARKETING LIVERPOOL &
LIVERPOOL LEP
![Page 4: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/4.jpg)
VISITOR ECONOMY MEMBERS MEETING
21 March 2017, Liverpool Football Club
CHRIS BROWN
Director of Marketing Liverpool
![Page 5: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/5.jpg)
STRATEGIC
• Visit Britain/Visit England/ Discover England
• Changes in Political Governance/Public Finances/BREXIT
• VEB/LVEN/City Region networks
• Transport Infrastructure changes
• Brand Narrative
• Membership Renewals Process
![Page 6: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/6.jpg)
STRATEGIC
• 5,409 Bedrooms booked through GroupMax -
3rd Quarter
• Profile + Brand enhanced through Labour
Party, EAIE and World Lung
• Club Liverpool: 135 Ambassadors
o 2018: 8 Events - 6,200 Delegates
o 2017: 5 Events - 1,440 Delegates
o 2016: 7 Fund 10,275 Delegates
o New Website: w/c 27 March
o New Venue Directory: w/c 27 March
o IMEX Frankfurt in May, Meetings
Show - June
![Page 7: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/7.jpg)
LEISURE & GROUP
• Support for Blue Air + LJLA - Hamburg
• Liverpool in Madrid + Madrid in Liverpool - Dec 16/Feb 17
• Explore GB - Brighton March 2017 - 60+ Meetings
• BTTS - w/c 20 March
• New Seasonal Guide in May - Sold Out
• Travel trade visits this weeks with Discover England
![Page 8: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/8.jpg)
PR
• Positioning through Daily Post Business Magazine
• Focus on national and international coverage
• Coming up: 10 page spread – le Figaro
• Coming up: Working with Culture Liverpool – Sgt Peppers
![Page 9: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/9.jpg)
Daily Post Business Magazine
![Page 10: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/10.jpg)
Adventure and Travel Magazine
![Page 11: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/11.jpg)
Conde Nast Traveller Magazine
![Page 12: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/12.jpg)
MAJOR EVENTS IN 2017
• British Gymnastics: 24-26 March
• Grand National: 6-8 April
• Summer of Love: 12 April – 3 September
• Rock n Roll Marathon: 27-28 May
• Mersey River Festival/Armed Forces Day: 24-25 June
• British Style Collective: 7-9 July
• British Open Golf: 20-23 July
• Liverpool International Music Festival: 20-23 July
• Plus much more!
![Page 13: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/13.jpg)
FORTHCOMING
• Preparing for 2018
• Building on One Magical City
• 2017 Major Events activation
• SGT Peppers Programme
• Discover England Business Case Submission
• Investment news
• Engagement with new Political structures
• Commonwealth Games
![Page 14: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/14.jpg)
![Page 15: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/15.jpg)
![Page 16: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/16.jpg)
![Page 17: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/17.jpg)
BRITISH STYLE COLLECTIVE
FASHIONABLY ON TIME
![Page 18: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/18.jpg)
![Page 19: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/19.jpg)
![Page 20: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/20.jpg)
![Page 21: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/21.jpg)
![Page 22: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/22.jpg)
![Page 23: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/23.jpg)
![Page 24: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/24.jpg)
![Page 25: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/25.jpg)
![Page 26: WELCOME TO ALL ATTENDEES OF THE VISITOR ECONOMY … · Party, EAIE and World Lung • Club Liverpool: 135 Ambassadors o 2018: 8 Events - 6,200 Delegates o 2017: 5 Events - 1,440 Delegates](https://reader034.vdocument.in/reader034/viewer/2022042921/5f696e4293b71a434251c8d6/html5/thumbnails/26.jpg)