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Welcome toUsing Events as Cultivation/Stewardship
Opportunities for Major Donors
Welcome toUsing Events as Cultivation/Stewardship
Opportunities for Major Donors
Please take this time before the start ofthe session to silence your cell phone or pager.
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evaluation form.
Thank you.
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Jeffrey Bell, WNED
• Bradley Hurlburt, WPBT
• Ellen Oppenheimer, WPBT
• Virginia Thumm, WHRO
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• MGI – Culture Change
• Why do an event?
• How do you create a successful event?
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Event Strategies
• Types of events and speakers
• Who to invite - lists
• Regional events
• Working with Hosts Committees
• Invitations
• Assign prospects to staff and board
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Event Planning– Research attendees– Staff ratio and assignments– Presentations
• Station background• Giving opportunities• Speaker• Video
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Invitations– Don’t forget that the invitation is a “touch” too– Formal and fancy may not be the best option– Mailed invitations only one part of multimedia
process – Mix it up– Examples
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• At the event– Engage everyone in the building for event– Pre-game meeting with everyone, including
board members, committee members– Designated ‘runner’– Importance of check-in desk– Be prepared for tours
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• At the event (continued)– Have renewal / pledge cards handy– Wine, wine, wine– Use department camera– Write things down– Take away materials
• Always include an opportunity to give• Major donor magazine• Gift related to event program
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• staff meeting to review what information was gained – what needs to be entered into database
• thank you letters to all attendees from President/GM
• plan appropriate follow-up for each attendee
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Further Engagement– Lunch/dinner– Station taping/tour– Testimonial– Committees– Screening lists– Host event– Top Tiers & Strategies
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Examples of how events lead to major gifts.– Fay Aronson– Bob Elmore– Marion Gendron– Richard Schmidt– (other examples)
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Using Events as Cultivation/Stewardship Opportunities for Major Donors
• Examples (continued)
• Questions and Answers