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Welcome
ULI Young Leaders September 23, 2015
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FRISCO, TX…
Bring Your Dreams
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Henry J. Hill
Deputy City Manager
City of Frisco, Texas
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“A nation may establish a free government, but without
municipal institutions it cannot have the spirit of liberty.”
- Alexis de Tocqueville
“…town government is the wisest invention ever devised
by the wit of man for the perfect exercise of self-
government and for its preservation”
-Thomas Jefferson
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Frisco
Current Population 150,460
Area in Square Miles 71
Total Taxable Value $ 18.05 Billion
Annual Budget (Combined) $ 395 Million
Number of Employees (FTE) 1,110
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What we make, what we sell is…
Quality of Life
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Citizen Focus
Operational Efficiency
Fiscal Responsibility
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1. Long Term Financial Health
2. Public Health and Safety
3. Community Infrastructure
4. Unique Sustainable City
5. Excellence in City Government
6. Leisure and Culture
7. Civic Involvement
CITY COUNCIL STRATEGIC FOCUS AREAS
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Clear Identity
Positive Change
Constant Renewal
Attractive Center
Congenial Design
Planned Celebration
Inclusive Participation
External Energy
Disciplined Balance
Purposeful Circulation
Passionate Leaders
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John Lettelleir, AICPDevelopment Services Director
City of Frisco, Texas9/23/15 ULI Young Leaders Presentation
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Population Growth: 1990 - Today
Population as of September 1, 2015: 150,460 Estimated build out population 374,840
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Texas State Data Center Projections
Collin County 2010 2020 2030 2040
<18 28.7% 23.7% 19.9% 20.4%
18-24 7.2% 10.0% 9.0% 7.0%
25-44 31.4% 25.9% 27.1% 28.9%
45-64 25.0% 28.4% 26.8% 22.6%
65+ 7.7% 12.1% 17.3% 21.1%
Denton County 2010 2020 2030 2040
<18 23.3% 20.3% 17.9% 17.9%
18-24 8.9% 9.9% 9.1% 7.5%
25-44 26.6% 22.8% 23.4% 24.5%
45-64 20.0% 21.9% 19.9% 17.6%
65+ 5.9% 9.2% 12.9% 15.0%
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Comprehensive Plan Changes
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Water Management Plan
Gary R. Hartwell, P.E.Director of Public WorksCity of Frisco, Texas
From Water Restrictions to Best Management Practices
September 23, 2015
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2007 Texas Legislative Session
*Modified the Texas Water CodeWater Conservation Plans
Drought Contingency Plans
*Updated the State Water Plan50 year state water planning horizon
Water demands of 16 state regions
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17
RECOMMENDED WATER MANAGEMENT STRATEGIES–RELATIVE SHARE OF SUPPLY.
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North Texas Municipal Water District
• 1.6 million people
• 49 Customer Cities,
Towns, and Water
Supply Corporations
• 13 Member Cities
Allen
Farmersville
Forney
Frisco
Garland
McKinney
Mesquite
Plano
Princeton
Richardson
Rockwall
Royse City
Wylie
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Water Supply Reservoirs
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Rapid Growth
Water Usage
Water System Expansion
Irrigation Systems
Frisco: Unique Characteristics
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Typical 2014 Water Usage50,000 Water Customers
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Water Waste in FriscoWatering Violations
Watering during rain or below 40 degrees
Watering hard surfaces ex: streets, sidewalks
Watering flowing away from property
System in need of repair
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Water Management Plan
Water Conservation – Frisco BasedWater Efficiency Plan (Year Round) – Daylight Saving Time
Emergency Service Levels I and II
Drought Contingency – NTMWD BasedStage 1 : Mandatory – 5% Reduction (two days/week watering)
Stage 2 : Mandatory – 10% Reduction (one day/week watering)
Stage 3 : Mandatory – 10%+ Reduction (no outdoor watering)
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Water Efficiency Plan
• Turn OFF Sprinkler Systems until needed
• Once-per-week watering, if necessary,on regular Residential Trash Day
• No watering 10 a.m. to 6 p.m.(Daylight Saving Time)
• Two hours daily for hand watering, soaker hoses, drip/bubbler system including turf
• Over-seeding with cool season grasses such as rye, not permitted
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Enforcement
• Managed by Public Works Staff
• Meter Division Employees (16-18)
• Roving and Focused Patrols
• Time/Date Stamped Photo Evidence
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Violation Fees
• 1st Violation - $50
• 2nd Violation - $100
• 3rd Violation - $200
• 4th Violation - Citation
• Fee added to Frisco Utility Bill
• 1st violation fee can be waived
WaterEfficiencyPlan
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ET Weather Station
• Installed in 2008
• Four Automatic Rain Gauges
Weather Computer Screen
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YEAR NO WATERING
ONCE A WEEK
TWICE A WEEK
# WEEKS
2015 24 9 3 36*
2014 40 12 0 52
2013 35 17 0 52
2012 31 20 1 52
2011 33 8 11 52
2010 25 24 3 52
188 90 18 296
64% 30% 6% 100%
Lawn Watering Advice
* Through August 2015
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Free Sprinkler System Check-UpsYear Annual Checkups
2006 660
2007 515
2008 933
2009 1,260
2010 1,193
2011 1,592
2012 2,673
2013 2,599
2014 3,653
2015 2,080*
*Through August 2015
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9/24/2015 30
Annual GPCD
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Best Management Practices
• Annual Water Efficiency Plan• Keep Irrigation System off• 10 am – 6 pm Wasteful/Useful• Use Hand-held Hoses• Use Soaker Hoses/Drip/Bubblers • Weekly Watering Advice (14,400)
• Free Irrigation Check-ups
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Questions?
“E” stands for Education, not Enforcement!
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ABOUT THE
FRISCO EDC
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About the Frisco EDC
Texas Legislature passed ED Corporation Act in 1989
Frisco approved ½ cent sales tax for economic development in 1991
Frisco EDC established as a Texas non-profit corporation
Frisco EDC mission is to improve the economic opportunities and quality of life for all residents
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Frisco EDC Program Goals
1. Attract jobs from outside the area
2. Retain and expand local businesses
3. Improve product readiness and competitiveness
4. Enhance Frisco’s innovation culture through entrepreneurship
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Incentives for Development
1. Project Eligibility
2. The Incentive Process
3. Incentives Are Performance Based
4. Business Retention & Expansion Tool
5. More Than Money
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More Than Money
FEDC services are available at no cost
Assist search for buildings and sites
Provide workforce & community info & demographics
Introductions to city and community leaders
Networking and marketing opportunities
Support before and after the deal is done
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THE $5 BILLION MILE
#5BMILE
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ONE MILEDallas North Tollway between
Warren Pkwy. & Lebanon Rd.
FOUR PROJETS• The Star in Frisco
• Frisco Station
• The Gate
• Wade Park
$5.4 BILLIONInvestment that has been
announced or is already
under construction
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• Development Acres 549
• Potential Investment $5,400,000,000
• Commercial SF (total) 14,585,000
• Office Space SF 12,900,000
• Hotel Rooms 1,320
• Potential New Direct Jobs 43,772
$5 BILLION MILE STATS
Announced:
The Star: Dallas Cowboys World Corporate HQ and training facility, 12,000 seat multi-use event center,
Omni Hotel, 200K sf sports medicine facility
Wade Park: Hotel ZaZa, Langham Hotel, Whole Foods, iPic Theatre, Pinstripes, The Rustic
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Size of
Development
Potential
Investment
Commercial
Square Footage
Office
Square
Footage
Potential
New
Direct Jobs
The Star in Frisco 91 Acres $1,000,000,000 1,708,000 1,000,000 4,500
Frisco Station 242 Acres $1,700,000,000 5,297,000 5,100,000 14,772
The Gate 41 Acres $700,000,000 1,080,000 800,000 3,500
Wade Park 175 Acres $2,000,000,000 6,500,000 6,000,000 22,000
549 Acres $5,400,000,000 14,585,000 12,900,000 43,772
$5 BILLION MILE STATS
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THE STAR IN FRISCODallas Cowboys World Corporate Headquarters & Training Facility
91 Acres NWC Dallas North Tollway and Warren Parkway
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The Star in Frisco 91 acres, mixed-use project
1,708,000 SF commercial
2 hotels with 480 rooms total (Omni Hotel announced October 2014)
4,500 potential new jobs at build out
71 acres developed by the Dallas Cowboys
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The Ford Center at The Star in Frisco Ford Motor Company & Texas Ford Dealers
Long-term sponsorship & naming rights
Publicly-owned, 12,000 seat multi-use events center / indoor stadium & practice fields
Dallas Cowboys’ World Corporate Headquarters office building
Opening: summer 2016
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Omni Hotel at The Star in Frisco
16 stories
300 hotel rooms
250,000 square feet
43,000 sf conference center – 13,000 sf ballroom & 24,000 sf breakout space
Opening: 2017
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The Ford Center at
The Star in Frisco
https://vimeo.com/genslertx/thestaratfrisco
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FRISCO STATIONDeveloper: Rudman Partnership, Hillwood Properties, VanTrust Real Estate
242 Acres NWC Dallas North Tollway & Warren Parkway
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Frisco StationOffice space: 5.1 Million SF Potential direct jobs: 14,772
Medical office: 990,000 SF Hotel rooms: 200
Retail: 122,000 SF Single-family units: 120
Restaurants: 75,000 SF Multi-family units: 2,400
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THE GATEDeveloper: Invest Group Overseas
41 Acres NWC Dallas North Tollway & John Hickman Parkway
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The Gate• 41 acres, 2.3M SF development
• 4, 8-story, 800,000 SF, Class-A office buildings
• Luxury 90-room, 150,000 SF boutique hotel
• 2, 10-story luxury condos
• 980 luxury apartment units
• 100,000 SF restaurants & retail
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WADE PARKDeveloper: Thomas Land Development
175 acres SEC Dallas North Tollway & Lebanon Road
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Wade Park• 175 acres, mixed-use project
• Office: 6,000,000 SF
• Retail: 500,000 SF
• Whole Foods, iPic Theatre, Pinstripes, Hotel ZaZa, Langham Hotel, The Rustic
• Residential: 1,300 units
• Hotels: 500 + rooms
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Langham Hotel Tower at
Wade Park
Developer:
Langham Hospitality Group
• 35-story tower
• 25 floors luxury hotel
• 250 hotel rooms
• 25,000 sf meeting space
• Rooftop pool deck
• 10 floors residential homes
• Opening: early 2018
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FRISCO EDC
PROJECTS
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1. Frisco Bridges Place
2. The Shops at Starwood Phase III
3. Texas Scottish Rite Hospital
4. Verona Villa
5. Stonebrook Business Park
6. Grand Park
7. The Tower at Frisco Square
8. Frisco Fresh Market
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Frisco Bridges Place
Developer: Heady Investments
Spec, six-story, Class-A office building, 100% covered parking
170,000 SF Parking Garage
Completion: 4th quarter 2015
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The Shops at Starwood – Phase III
Developer: Whitestone REIT
24,000 sq ft of restaurant and retail
8,600 sq ft of office space
Located SWC of DNT at Lebanon
Groundbreaking June 26, 2015
Completion 1st quarter 2016
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• Developer:
Scottish Rite Hospital
• 40 acres
• 200,000 SF ambulatory
care center
• Conference center
• 30 acres: parks/sports fields
• Expected completion: 2017
Texas Scottish Rite Hospital
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Verona Villa
Tuscan-style event center
16,000 SF
Upscale indoor flex space & lush landscape, outdoor space
Weddings, life events, corporate meetings & conferences
NWC Dallas Pkwy at Stonebrook Pkwy
Expected completion: spring 2016
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Stonebrook Business Park
Developer: Goveia Commercial RE Groundbreaking: 4th quarter 2015
Class-A office: 600,000 SF
Retail & restaurants: 27,000 SF
Hotel: 150 rooms
Conference center
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• City of Frisco
• Frisco Community Development
Corporation
• Frisco Economic Development
Corporation
• 350 acres, including:
• 140 acres commercial
development
• Phase I - $33M
for public park & water feature
Grand Park
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• Developers: Wolverine Interests &
Encore Office, LLC
• 5 story, class A office building
• 155,000 SF
• Gearbox Software corporate
headquarters & production studio
• Groundbreaking: August 2014
• Completion: 4th quarter 2015
Tower at Frisco Square
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Frisco Fresh Market Farmers market mixed-use development
100,000 SF retail
200,000 SF office
600 multi-family units
120 room limited service hotel
32 acres
NEC Main Street at Frisco Street
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#5BMILE
FriscoEDC.com/5BMile
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Thank you…
James L. Gandy, CEcD, CCIMPresident
972.292.5160
http://www.friscoedc.com/publications-presentations
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Thank you!
ULI Young Leaders September 23, 2015