Download - What are some Core Marketing Concepts?
DemandsWant for Specific Product backed up by Ability &
Willingness to Buy
Wants Mercedes
Demand = Maruti Suzuki
Offerings
McDonald’s carries many associations in
people’s minds that make up its image
Brands
Making Intangible value proposition physical
Offering from a known source
Value
Person’s judgment of a product’s perceived
performance in relationship to expectation
Satisfaction
Products Capacity to satisfy needs/ wants as per
consumer’s perception or estimation.
Distribution Channels
Display, Sell / Deliver of Physical Product / Service(s) to Buyer / User
Telephone Wholesaler Internet
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