Download - What are sprints?
SprintsDesign Thinking
Design Sprints
Marlies van Dijk@tweetvandijk
Richard Phillips@flips1959
Cordell Ratzlaff: Head of UX Google Ads and Commerce
https://www.youtube.com/watch?v=137XnWlUTKY
Bruno Mendes Soares @bruno2ms
Analytic
Rule-based
Functional focus
Good at exploiting
Capture value
Execution oriented
Errors of omission
Creative
Tool-based
Emotional focus
Good at exploring
Create value
Invention oriented
Errors of commission
HOW DESIGN DIFFERS
Understand
• Past consultations
• User interviews
• Any data that you have at hand
• Observations or consumer shadowing (patients, residents, and clients)
• Stakeholder maps
• What is the rest of the world doing?
• Summarize the learnings
What problem is best suited for a sprint?
Need ActionMultiple Stakeholders
Person CentredCOMPLEX
Visual thinking