Download - What "bio" means in coatings & inks
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Bernard HASSON
What does « bio » mean
in coatings & inks?
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Green =Soy? Green = low VOC?
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Green = LEED ? Green = Air quality?
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Green = biodegradable? Green = bio-preferred?
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What does “bio” mean?
What 145 coatings & inks professionals say about « bio » !
5
Should I develop
a 100% bio-
based product?
Where are the
first market for my
bio-based
product?
If my product is 2x
more expensive than
the petrochemical
equivalent, who will
agree to this premium?
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The 3 drivers of bio-based products
$
Function
Performance
Cost
Reg
Regulation
Incentives
Bio
Green
customers Labels
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Outdoor advertising renewable content, biodegradability
Make disposable items more acceptable printer cartridges
Vegetable inks for a “green” office, for recycled paper…
More image related opportunities in inks than in
coatings
7
No cost advantage
Not technically differentiated
IMAGE & LABELS
INKS
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More image related opportunities in inks than in
coatings
8
No cost advantage
Not technically differentiated
No-VOC = stronger image benefit than “bio”
LEED ? favors certain types of coatings such as energy saving
roofing coatings but not specifically “bio”
Indoor quality can help or be an obstacle for “bio”, because “bio” does
not always mean better VOC behaviour
Soy-based coatings
IMAGE & LABELS
COATINGS
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Refine your market view
Find out the answers to these key questions
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- low VOC?
- Renewable?
- Biodegradble?
- on my radar
- currently assessing
- yes 1 active project
- Price?
- Performance?
- no regulation pushing ?
- Green certification?
- Bio claim?
- new functionality?
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Refine your market view
Find out the answers to these key questions
10
- low VOC?
- Renewable?
- Biodegradble?
- on my radar
- currently assessing
- yes 1 active project
- Price?
- Performance?
- no regulation pushing ?
- Green certification?
- Bio claim?
- new functionality?
Fill out the
form to see the
results
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From « green » to « bio »
How engaged are coatings manufacturers?
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In coatings, « green » means first less solvents !
Opportunities for « Bio-based » solvents
12
A bio-solvent is still first a
solvent cost effective
& efficient!
OPPORTUNITIES
BARRIERS
There maybe some
image driven
opportunities
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Bernard [email protected]
http://fr.linkedin.com/in/bernardhasson
http://www.linkedin.com/groups?gid=946387
Join us on LinkedIn“Bio-based Chemicals – Grow the Industry
Bio-based monomers
Bio-polyols
Bio-solvents Bio-plasticizers
For business discussions on opportunities mapping, market testing or
market penetration for bio-based chemicals :
Others….
Contact me