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WHATCOFFEEANDPOPULATIONHEALTHHAVE INCOMMON Mark Behl
MarkBehl.Net@MarkBehl
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AT SOME POINT,COFFE WASVIEWED AS A NEWTECHNOLOGY
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CURRENTLY, THESYSTEMS BEHINDCONTEMPORARYPOPULATIONHEALTH AREVIEWED AS NEWTECHNOLOGIES
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In his book Innovation and ItsEnemies: Why People ResistNew Technologies , Dr.Calestous Juma explores howtechnologies like coffee andpopulation health have hadsuch a hard go of beingaccepted.
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Washington Posts' Innovationssat down with Dr. Juma todiscuss the ideas behind thebook.
These are the main takeawaysthey found.
Click for the full WP article
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"PEOPLE SOMETIMES OPPOSEINNOVATION EVEN WHEN ITSEEMS TO BE IN THEIR BEST
INTEREST."
1)
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"TECHNOLOGIES THAT AREVASTLY SUPERIOR TO THEIRPREDECESSORS, OR DON’THAVE ANY PREDECESSORS,ARE MORE EASILY ADOPTED."
2)
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"RESISTANCE TONEW TECHNOLOGIESCOMES FROM THREEKEY CONSTITUENTS,
INCLUDING THEAVERAGE
CONSUMER."
3)
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"HUMANS MAKE DECISIONSABOUT NEW INNOVATIONS
WITH THEIR GUT RATHER THANEVIDENCE. "
4)
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"PEOPLE FLOCK TOTECHNOLOGIES THATMAKE THEM MOREAUTONOMOUS AND
MOBILE."
5)
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"PEOPLE TYPICALLYDON’T FEAR NEW
TECHNOLOGY, THEYFEAR THE LOSS ITWILL BRING."
6)
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"TECHNOLOGISTSOFTEN DON’T THINKABOUT THE IMPACTTHEIR INVENTIONSHAVE ON SOCIETY."
7)
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"INNOVATION IS NOTSLOW, LINEAR OR
INCREMENTAL — BUTTHE GOVERNMENTDOESN’T REALIZE
THAT."
8)
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LOOKED AT TOGETHER, THESEREASONS CAN BE CITED FORTHE SLOW ADOPTION OF
WIDER SPREAD POPULATIONHEALTH SYSTEMS.
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FORTUNATELY (LIKE COFFEE,REFRIGERATION, AND THE
INTERNET), WE ARE STARTINGTO SEE THESE SYSTEMS GAINMORE AND MORE FAVOR.