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WHAT DO A SCHOLAR AND A TV CHARACTER HAVE TO DO WITH ACADEMIC LIBRARY FUNDRAISING?
ALADN 2015 21 April 2015
Brian E. C. SchottlaenderThe Audrey Geisel University Librarian
2015.04.21
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NOAM CHOMSKY AND SHELLY JOHNSON
2015.04.21
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SUSAN SONTAG AND WALTER WHITE
2015.04.21
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??? AND ???
2015.04.21
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JOSEPH CAMPBELL AND EMILY LITELLA
https://youtu.be/BqLUIoRB7Wg
2015.04.21
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CAMPBELL AND LITELLA ARE ALL ABOUT …
M Y T H S MISCONCEPTIONS
2015.04.21
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DEFINITIONS
MYTH:• A traditional story which embodies a belief
regarding some fact or phenomenon of experience, and in which often the forces of nature and of the soul are personified; a sacred narrative regarding a god, a hero, the origin of the world or of a people, etc.
• A commonly-held but false belief
MISCONCEPTION:• a mistaken belief, a wrong idea
—Wiktionary.com
2015.04.21
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LET’S CALL THEM …
2015.04.21
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M&M #1
Libraries do not have alumni.
2015.04.21
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ON THE CONTRARY
• "Some people think nobody graduates from the library, but I say EVERYBODY graduates from the library!“
• “No one ever graduated from a library, but no one ever graduated without one.”
• Student employees• Parents– Fulfilling work that pays relatively well– Safe environment
2015.04.21
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M&M #2
Library operations are fully covered by the university.
2015.04.21
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ON THE CONTRARY
• Academic, not Administrative.
• Deferred Maintenance.
• Research Overhead.
• Mandatory Cost Increases.
2015.04.21
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M&M 3
Isn’t everything on the Internet?
2015.04.21
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ON THE CONTRARY
• #1: No, everything isn’t on the Internet.
• #2: Oh, and BTW, electronic stuff goes up
in price too.
• #3: Library gate counts are up, not down.
• #4: Digitizing print …
2015.04.21
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M&M 4
Libraries are old fashioned.
2015.04.21
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ON THE CONTRARY
• Spaces.
• Services.
• Innovation.
• Collaboration.
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M&M 5
Libraries don’t attract big donors.
2015.04.21
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ON THE CONTRARY
• Numbers talk: UC San Diego, USC,
Stanford, Seattle University, UBC, Ohio
State, Kentucky, Princeton …
• Faster, Bigger.
2015.04.21
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M&M 6
Older donors aren’t interested in digital and
younger donors aren’t interested in anything else.
2015.04.21
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ON THE CONTRARY
• Stereotyping
• Tech community
• J.K. Rowling, Peter Jackson, and
Benedict Cumberbatch
2015.04.21
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M&M 7
Donated collections process themselves.
2015.04.21
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ON THE CONTRARY
• Um, no.
• But …– Material of interest
– Processing, etc. funds
– Donor pipeline
– Planned giving pipeline
– Good will
2015.04.21
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IN CLOSING
• It's hard.
• 2nd highest priority.
• Gaps in information, mis-assumptions,
and nostalgia.
2015.04.21
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FINALLY
“My best thought here is that people don't understand the academic libraries of today. Grads with the greatest resources are of an age that they are remembering card catalogs, etc. Most don't understand the power of today's libraries: spaces, technology, writing support, teaching innovation, collaboration work, multimedia, etc. People are knocked out when they visit. The trick remains: How do we bring prospective vols and donors up to speed with where libraries are today?”
2015.04.21
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THANK YOU!
QUESTIONS?