Most Companies prefer to remain domestic if their domestic market were large enough.
Managers would not need to learn other languages and laws, deal with volatile currencies, and face legal and political uncertainties.
Business would be easier and safer
Yet several factors can draw companies into international arena :
Some International markets present better profit opportunities
How Many Markets to Enter
• The Company must decide how many countries to enter and how fast to expand
• Companies’ entry strategy typically follows one of two possible approaches :
2.
Deciding on the marketing program :
Marketing Adaptation
Global Similarities and Differences
Brand Element Adaptation
Global Communication Strategy
Global Pricing Strategy
Global Distribution Strategy
4.
Deciding on the marketing Organization
5.Depending on their level of international involvement, companies manage international marketing activity in three ways :
Through export departments
International Divisions
Global Organization
CREDITS :www.fastcompany.comwww.marketing-schools.orgwww.globalemclabs.comtravel.wikinut.comwww.market.comwww.mediadefine.comwww.2mba.inblog.bootsability.comnocostl.comwww.indiamart.commarketingtochina.comwww.slideshare.netBangalore.click.in