What have you learned from your audience feedback
Will Dann
Questionnaires
• In order to gain this information we decided to create a questionnaire for our target audience to feedback to us on how they found the documentary, radio trailer and double page spread. In all questionnaires we used closed questions so that we could analyse the results easier and quicker.
• We asked 10 people and the results were…
The voiceover is relevant to the topic and clear
strongly agreeagreestrongly disagreedisagree
As you can see from the results our audience feedback agreed with our statement
8- agree2- strongly agree
The sound levels are consistent and clear throughout the documentary
strongly agreeagreestrongly disagreedisagree
Fairly mixed results which suggests that sound levels could have been improved as the voiceover could have been louder and music could have been quieter
3- strongly agree4-agree3- disagree
The interviews are relevant and provided good knowledge
strongly agreeagreestrngly disagreedisagree
6- strongly agree4-agree
Overall we were happy with our interviews as there isn't any negative feedback
The interviews are setup in a professional way
strongly agreeagreestrongly disagreedisagree
5- strongly agree5- agree
Happy with our results as no negative re-sponses
The picture quality is consistent throughout the documentary
strongly agreeagreestrongly disagreedisagree
5- agree1- strongly agree1- strongly dis-agree3- disagree
From our results it is clear that we had picture quality issues therefore we needed to be more careful on the lighting.
The Voxpops used are clear and relevant to the topic of the documentary
strongly agreeagreestrongly disagreedisagree
Strongly agree- 4Agree- 6
As you can see our view-ers were happy with the Voxpops, which suggests that the questions we asked them were suitable to the documentary and clear
The music used has good sound levels
strongly agreeagreestrongly disagreedisagree
1- strongly agree5- agree2- strongly disagree2- disagree
Mixed results but sug-gests that the music may have been too loud resulting in it be-ing difficult for some to hear the interviews really clearly
The text is clear and can be read easily
strongly agreeagreestrongly disagreedisagree
6- strongly agree4- agree
This is positive feedback as shows they had enough time to read facts, and names of people interviewed. Also suggests that the font, colour and size were all easily read
Radio trailer analysis
• We also asked 10 people closed questions to see how they found our radio trailer.
• Here are the results…
I enjoyed the radio trailer
strongly agreeagreestrongly disagreedisagree
1- strongly agree4- agree1- strongly disagree4- disagree
Mixed results which could suggest that some people found the trailer a bit too long.
The radio trailer sounds professional
strongly agreeagreestrongly disagreedisagree
7 –agree3- strongly disagree
This suggests that the people may have liked the context of the trailer, as well a the music and trans-itions between clips
The music that is used has good sound levels and is relevant
strongly agreeagreestrongly disagreedisagree
This could suggest that the sound levels were too high res-ulting in the voiceover and other clips being hard to hear. However could suggest the music was relevant
Strongly agree-2Agree-3Strongly disagree-1Disagree-4
The snippets in the documentary were used effectively
strongly agreeagreestrongly disagreedisagree
Strongly agree- 9Agree- 1
From this successful feedback I can analyse that maybe there was too much voiceover, as they enjoyed the snippets from the documentary
Double page spread analysis
• We also asked 10 people closed questions to see how they found our double page spread.
• Here are the results…
I enjoyed the double page spread
strongly agreeagreestrongly disagreedisagree
Strongly agree- 2Agree-7Disagree-1
This suggests that the majority of the people enjoyed the context of our magazine article.
The double page spread looks professional
strongly agreeagreestrongly disagreedisagree
Agree- 1Strongly disagree-3Disagree-6
From this feedback I can ana-lyse that the target audience didn’t like the images that we used as well this they may have thought the layout was inad-equate and didn’t look profes-sional
There was an appropriate amount of text
strongly agreeagreestrongly disagreedisagree
Strongly agree- 6Agree- 4
From this I have leant that we had the right amount of pictures to text therefore making it appeal to our target audience.
The style fitted in with the documentary
strongly agreeagreestrongly disagreedisagree
Strongly agree-2Agree-4Disagree-2
From this I can come to conclusion that overall the style is similar to the doc-umentary. This may be be-cause of the colour schemes we used.
The look of the double page spread was eye catching
strongly agreeagreestrongly disagreedisagree
Agree- 5Strongly agree- 1Disagree- 4
Overall most people thought that it was eye catching, this may have been because of he fonts and col-ours we used. However some people may have thought the im-ages used were weak and could have stood out more.
In conclusion..
• I believe that overall our documentary, radio trailer and double page spread were all successful, thanks to our target audience feedback. Despite some people who thought the sound levels were too high at times, and the radio trailer being too long. I can confidently say that all 3 products worked well together to create a brand awareness.