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.
A PHONE WAS A LIBRARY
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INTRODUCTION
“Knowledge is power. Information is liberating. Education is the premise of progress, in every
society, in every family.”- Kofi Annan
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I WILL TALK ABOUT
MOBILEcommerce
advertising
video
youth
webapplications banking
communicationlocation
presence micro
messaging
devices
information
multimedia
searchfriends
education
attention
networks
economy
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QUICK FIGURES
over
3.1 billionmobile phones in use globally
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THIS IS A LUXURY
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THIS IS A NECESSITY
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I HAVE THIS IN MY POCKET
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IT’S CALLED THE MOBILE WEB
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QUICK FIGURES: MOBILE WEB
China has
155 Millionmobile internet users
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QUICK FIGURES: MOBILE WEB
South Africa has
10 Millionmobile internet users
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QUICK FIGURES: MOBILE WEB
Wikipedia will serve over
50 Millionmobile impressions in July
recently launched Wikipedia Mobile has served over 40 million impressions up unti l 20 July 2009
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THERE ARE APPLICATIONS TOO
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MAKE DINNER RESERVATIONS
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BOOK A FLIGHT
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QUICK FIGURES: MOBILE APPS
65 000 iphone applications
1.5 Billiondownloads
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QUICK FIGURES: MOBILE APPS
50 000 mobile applications
500 Milliondownloads from GetJar
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MXit
14 Millionusers
QUICK FIGURES: MOBILE APPS
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BOTH WIN
MOBILE WEB VS. MOBILE APPS
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BASICALLY WE ALL WIN
mobile web usage
mobile appusage
demand for infrastructure
increased commerce opportunity
economic growth
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rely on
DATA CONNECTIVITY
MOBILE WEB & MOBILE APPS
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EVERYONE WILL JUST BE AN ISP
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IT’S NOT ALL HUNKY DORY
CHALLENGESlack of education
development languagesaccessibility
screen sizes
rich interfaces
lack of standardsconnection speed
costs search
mobile friendly sites
distribution
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I KNOW WHERE YOU ARE
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LOCATION BASED ADVERTISING
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The Grid
700 Thousandusers
QUICK FIGURES: LBS
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I WATCH IT WHEREVER
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QUICK FIGURES: MOBILE VIDEO
South Korea has
22 Millionmobile TV subscribers
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QUICK FIGURES: MOBILE VIDEO
mobile video upload growth
1 700 Percenton YouTube in the last year
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IT’S NOT ALL FANCY EITHER
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“please call me”
237per second
7.5 bill ion text messages delivered using Vodaom’s please call me service, in South Africa 2008
QUICK FIGURES
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SEEING MORE THAN YOU
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Finally, we have a medium that is ubiquitous which allows access to information that fundamentally
impacts on the way we live our lives and go about doing business.
WHERE TO FROM HERE
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THANK YOU
Tyler ReedFounder & CEO of TinyImpact
c: +27 82 664 7797m: [email protected]: http://tyler.imt: http://twitter.com/tylerreed
TinyImpactA business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.
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PHOTO CREDITS
http://www.flickr.com/photos/javisitges/2060876810/sizes/l/http://www.flickr.com/photos/kansirnet/121625331/sizes/l/http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/http://www.flickr.com/photos/timetrax/376152628/sizes/l/http://www.flickr.com/photos/jyri/1131836545/sizes/l/http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/http://www.flickr.com/photos/87913776@N00/305425495/sizes/o/http://www.flickr.com/photos/dantaylor/178949845/sizes/l/http://www.flickr.com/photos/epredator/2440779981/sizes/l/http://www.flickr.com/photos/flavouz/1414755945/sizes/l/http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/http://www.flickr.com/photos/glennf/3053421989/sizes/l/