Download - What is a Comprehensive Campaign?
What is a Comprehensive Campaign?
An intensive, organized fundraising initiative using a sequential process to secure philanthropic gifts
(including but in addition to what is currently being raised) from individuals, foundations, and corporations,
for specific and compelling purposes and projects having institutional priority,
over a specified period.
Why a Campaign?
To tell a compelling story about Northeastern
To engage new audience
To create a platform and call to action to raise significant new funds for
key priorities
To achieve and sustain a new plateau of giving
To build institutional advancement capacity for the long term
To be a key catalyst for the continuing transformation of Northeastern
Northeastern Advantages
Widely considered to be “on the move”
Clear, explicit, and compelling institutional priorities
Strong and experienced leadership
Real world, practical orientation and culture
Global orientation
Rapidly maturing Advancement operation
Northeastern Challenges
Culture of philanthropy needs development
Major gift prospect pool is growing and needs cultivation
Hybrid model still in evolution
Challenge is to seize opportunities and momentum now,
while continuing to identify and build capacity
Northeastern’s UniqueInvestment Initiative Framework
Goal
Total investment in Northeastern: $1 billion
Philanthropy: Not less than $500 million,counting FY08 to FY17
Research: Not less than $500 million,counting FY12 to FY17
Northeastern’s UniqueInvestment Initiative Framework
Looks at total investment by thinking about philanthropy, research
funding, and government funding in holistic way
Enables Northeastern to consider a goal of no less than $1 billion over
a 10-year period
Mission driven:
Incorporates the adoption of the academic plan as a starting point
for securing the vision for the future
Galvanizes the entire community
Reflects the unique character of Northeastern
$500 million in philanthropy to enhance:
Student Supportand Financial Aid: $200 million
Faculty Advancementand Expansion: $200 million
Innovation in Educationand Research: $100 million
Campaign Timeline