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what is a product roadmap?
Arthur Meadows
February 2010
http://product-management.ning.com/
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agenda
• seven rules of roadmaps
• disclosure and trust
• definition
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with thanks to…..
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Lawrence Lessig
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who is he?
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Harvard law professor
(Stanford law professor)
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founding board member of Creative Commons
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founding board member of Creative Commons
board member of the Software Freedom Law Center
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founding board member of Creative Commons
board member of the Software Freedom Law Center
former board member of the Electronic Frontier Foundation
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for
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http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
hisunique presentation style
http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
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who am i?
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Arthur Meadows
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product manager
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10 years
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software:green screen database apps
client serverinternetmobile
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in
x 2 (!!)
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currently product manager
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at
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what do we do?
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help early stage companies
improve their chance
of success
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what is a road map?
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definition
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if the product manager is the ceo of the product….
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then the product road map is the business plan
of the product manager
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seven rules of road maps
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intention
seven rules of road maps
rule 1
commitment vs(or most probable
scenario)
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highlights
seven rules of road maps
rule 2
detailsvs
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seven rules of road maps
rule 2 (cont)
less is more
(see rule 7 too)
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align all business functions
seven rules of road maps
rule 3
(first-time) publication can reveal
deep disjoints
but
roadmaps should
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seven rules of road maps
rule 4
guaranteed to be:wrong
disappointing
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seven rules of road maps
rule 5
taken as
the minute it is published
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seven rules of road maps
rule 6
inappropriate disclosure spells
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seven rules of road maps
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seven rules of road maps
rule 6
or
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seven rules of road maps
rule 6
(loss of credibility)
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seven rules of road maps
rule 7
disclosure proportional to trust
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disclosureand
trust
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sharing yourproduct roadmap
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not
or
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but
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trusted
engineering
testing
product marketing
operational delivery
customer support
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somewhat trusted
THE MANAGEMENT
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then.…
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suspect
sales
marketing ??
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tricky ones
development partners
VARs, distributors,
delivery partners
analysts
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conclusions
different audiences require
different subsets of roadmap
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more
whitepaper:
feature prioritization and
product road mapping
www.stream121.com/whitepapers/featureprioritization1.htm
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thanks!