![Page 1: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/1.jpg)
![Page 2: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/2.jpg)
What is advertising?
Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7)
![Page 3: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/3.jpg)
What is Propaganda
the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person; ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause a public action having such an effect. (Webster's Collegiate Dictionary)
![Page 4: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/4.jpg)
Billboards
![Page 5: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/5.jpg)
Magazines
![Page 6: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/6.jpg)
Newspapers
![Page 7: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/7.jpg)
Z-mail
![Page 8: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/8.jpg)
![Page 9: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/9.jpg)
Telemarketing
![Page 10: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/10.jpg)
Aerial Advertising
![Page 11: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/11.jpg)
Flyers/Posters
![Page 12: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/12.jpg)
TV Commercials
![Page 13: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/13.jpg)
Movie Ads
![Page 14: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/14.jpg)
Internet Ads
![Page 15: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/15.jpg)
How much advertising are we exposed to?
![Page 16: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/16.jpg)
TelevisionOur class results
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
![Page 17: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/17.jpg)
PrintOur class results
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
![Page 18: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/18.jpg)
RadioOur class results
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
![Page 19: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/19.jpg)
How does advertising influence us?
Language
Music
Camera Angles
Digital Images
Associations
Emotions
![Page 20: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/20.jpg)
Sex AppealSnob AppealAppeal to AuthorityPlain Folks AppealBandwagon Appeal
Common Appeals
![Page 21: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/21.jpg)
Sex Appeal: The use of sex to sell a product.
Appeal to man: Minimal criteria for sexual desire.
Appeal to woman: More difficult to appeal to women’s desire in an ad.
![Page 22: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/22.jpg)
Appeal to man or woman?
![Page 23: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/23.jpg)
Appeal to man or woman?
![Page 24: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/24.jpg)
Appeal to man or woman?
![Page 25: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/25.jpg)
Snob Appeal
The consumer will join the ranks of the elite by using the product.
![Page 26: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/26.jpg)
Why is this snob appeal?
![Page 27: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/27.jpg)
Why is this snob appeal?
![Page 28: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/28.jpg)
Appeal to Authority
This selling device depends on a spokesperson, a television star, a well-known athlete, or a public figure to endorse the item. Use of the product will make the consumer as wealthy, famous, talented, or beautiful as the spokesperson.
![Page 29: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/29.jpg)
How can this guy help sell underwear?
![Page 30: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/30.jpg)
Why is this authority?
![Page 31: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/31.jpg)
Plain Folks Appeal
Reverse snob appeal applies here. "Good ol' boys like us believe in plain, good-quality items. None of this fancy stuff."
![Page 32: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/32.jpg)
Why is this a plain folk appeal?
![Page 33: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/33.jpg)
Bandwagon Appeal
These messages tell you that "everybody is doing it" and you should join in. The technique is often used by organizations that are recruiting new members or participation in a specific activity.
![Page 34: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/34.jpg)
Why is this bandwagon?
![Page 35: What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services](https://reader035.vdocument.in/reader035/viewer/2022062318/551b28fd550346d41a8b49fb/html5/thumbnails/35.jpg)
Resources http://www.wsu.edu:8080/~taflinge/sex.html sex in
advertising, diamond ad, Ultres ad http://www.coe.ufl.edu/courses/edtech/vault/SS/20s/
Snob.html snob appeal ad
http://www.nevada.edu/~ldr/lesson7ads.html Marlboro Man ad
http://www.lostbrain.com/opinion/travis/jordanbriefs.html Michael Jordan ad
http://www.phringe.org/album/politics/ Clinton ad http://www.ads.com all other ads used