Download - What is captora?
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Digital Marketing Acceleration
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Amplify Marketing Productivity
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Amplify Marketing Productivity
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Amplify Marketing Productivity
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Yesterday’s Marketer
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Today’s Marketer
Under Pressure toAccelerate Pipeline Growth
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No Integrated Digital Marketing SolutionTo Find New Quality Buyers
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Find and Capture New Buyers Before Your Competition
Find digitalmarketing gapsacross multipleplatforms and
prioritize resources
Boost conversionof paid and
organic results,leveraging your
best existingcontent
Increase impactof prior
investments inback-office, CRMand Marketing
Automationyour best
existing content
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Find and Capture New Buyers Before Your Competition
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Identify and Prioritize with
Demand Analyzer
Aggregate and interpret millions of Internet demand signalsform anonymous, conversions-ready, buyers
Access real-time buyer and competitive intelligence
Reveal opportunities for capturing new buyers’contact information and behavioral details
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Launch and Optimize with
Campaign Engine
Automate the processes aroundscalable campaign creation and optimization
Integrate with your forms/templates
Automatically determine the best title, sub-title,and CTA to maximize conversion rates
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Monitor and Report with
Performance Advisor
Leverage advanced monitoring and reporting techniquesto report results by campaign/persona/channel over time
Drive continuous, real-time improvement of campaignsusing data and up-to-the-moment performance comparisons
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60% Better Cost-Per-Lead
Highlights
Marketo has launched 150+ Captora campaigns,with plans to get to 300+
With Captora, Marketo’s cost-per-lead is 50-60% better thanother demand generation approaches used by Marketo
Over 90% of Captora leads are non-branded, meaning theyare not new prospects for Marketo
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60% Better Cost-Per-Lead
Highlights
ServiceMax identified, launched, and optimized over 800 searchcampaigns via Captora with no new marketing hires
Using Captora, new Search, Advertising, and Social campaigns andshowing 200-300% lift in conversion rates
ServiceMax has seen substantially more leads at a lowercost-per-MQL (Marketing Qualified Lead)
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Captora’s Marketing Engagement Platform
See Do Win
Real-Time Buyer& Competitive
Inteligence
Search, Advertising& Social Optimization
(SEM)
Organic CampaignExpansion (SEO)
ContentCollaboration
& Management
Marketing Reporting& Analytics
Deep Natural Language Crawling Buyer Demand Signal Analysis Infinite Scalable Cloud Big Data
PRODUCTS WTH DESIGN-FOCUSED USABILITY