Download - What is Google Authorship?
![Page 1: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/1.jpg)
Understanding Google Authorship October 2013
© Copyright October 2013 Make It Rain
![Page 2: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/2.jpg)
What is Google Authorship?
© Copyright October 2013 Make It Rain
Google authorship is a feature created by Google to link content searched on Google to an Author. They have also developed an algorithm from this called ‘Author Rank’
FROM THIS TO THIS
![Page 3: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/3.jpg)
What is author rank?
© Copyright October 2013 Make It Rain
Author rank is derived from the HTML 5 standard: rel=“author”. HTML is a web development language used to write webpages. Author rank is made up of tags and rules to decide where an article and its author will rank in Google search.
![Page 4: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/4.jpg)
Why link content to authors?
© Copyright October 2013 Make It Rain
Google understands the value of authors having authority and readers responding to experts in a chosen field with authority. This has led Google into championing the development of authors via Google authorship.
• Higher Value • Higher rank probability • Higher click thru
![Page 5: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/5.jpg)
Author rank & Google algorithm
© Copyright October 2013 Make It Rain
Google uses over 200 signals to determine general search ranking; they have suggested that author rank could be included in these signals, however with the advent of Google hummingbird, we believe it is already a part of the Google search algorithm.
![Page 6: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/6.jpg)
Google authorship basics
© Copyright October 2013 Make It Rain
Landing Page Optimised Search Results Google Plus Profile 1 2 3
Photograph has psychological effects. It gives authority and invokes trust
![Page 7: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/7.jpg)
Step by step process
© Copyright October 2013 Make It Rain
Set-up a Google plus profile List sites you contribute to
Link content to author profile Increase traffic potential
Create content in your specified niche
SEO
USABILITY
1 2 3
4 5
![Page 8: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/8.jpg)
Monitoring & Evaluation
© Copyright October 2013 Make It Rain
Google webmaster tools has a section dedicated to author reporting. This gives metrics on impressions, clicks and search queries on author content.
![Page 9: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/9.jpg)
Valuable KPIs
© Copyright October 2013 Make It Rain
1. Increase in impressions of search queries
2. Increase in clicks of search queries
3. Increase in organic click through rate
![Page 10: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/10.jpg)
Additional Considerations
© Copyright October 2013 Make It Rain
1. Google+ should not be implemented in a silo, it should support a wider content strategy
2. Various brands/industries use Google plus authorship for the following objectives 1. Brand awareness
2. Drive relevant social traffic
3. Improve authority in relevant industry
![Page 11: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/11.jpg)
“Detecting/Boosting Authorities: not done by hand, but applies by topic areas. Webmasters can keep deepening their content on a topic to further their authoritativeness on a specific content area.” should
- Matt Cutts, Google Webspam Team
Final Words…
© Copyright October 2013 Make It Rain
![Page 12: What is Google Authorship?](https://reader034.vdocument.in/reader034/viewer/2022052508/559424db1a28ab26768b463c/html5/thumbnails/12.jpg)
Thank You!
© Copyright October 2013 Make It Rain
Questions or Comments?
Lauren Jones Senior Campaign Manager SEO & Social Media Make It Rain Twitter: @Lauren_Reports | @makeittweet Email: [email protected] Web: www.make-it-rain.co.uk