Download - What prevents you from succeeding?
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Strategies and Sustainability
Lorrie Jackson and Rob DiMartinofinalsite
Harnessing Social Media in the Advancement Office WorkshopSeptember 19, 2011
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What prevents you from succeeding?
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We’ll explore…
• How do I plan my work?• What do I share & when?• How do I respond?• How do I stay sane?
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HOW DO I PLAN MY WORK?
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Ask Questions…
• Where is my call to action?• What is my pathway to that call to action?• Whom am I trying to influence to act?
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Forming a Plan
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For Each Goal…
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Website Meets Social Media
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Website Meets Social Media
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Website Meets Social Media
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Website Meets Social Media
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“It’s what happens after the like that matters.”
-Carie LewisDirector of Emerging MediaHumane Society of the U.S.
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WHAT DO I SHARE AND WHEN?
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Conversation Questions
Ask for FeedbackPhotos and video
Polls
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ticker tape
news-focused
link everything
not a conversation
listen for concerns
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Choices…Choices
Automation• Saves you time• Great for one person shop• Be proactive• Plan a campaign
Authenticity• Feel more “in the moment”• Less canned• React to real events
Solution: Blend the two!
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You must be relevant, interesting, Concise, responsive, and provide value to your fans.
-Carie Lewis
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HOW DO I RESPOND?
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It’s not a gripe. It’s feedback.
- Tim McDonoughformer Admission Director
Xaverian Brothers High School
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HOW DO I STAY SANE?
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You Can Do It
• Delegate• Collaborate• Automate• Differentiate
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AND FINALLY…
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“You may not have time for social media but social media has time for
your organization.”
--Carie Lewis
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QUESTIONS?
Lorrie Jackson and Rob DiMartinoTwitter: LorrieJ or [email protected] or [email protected]