Download - What prevents you from succeeding?
Strategies and Sustainability
Lorrie Jackson and Rob DiMartinofinalsite
Harnessing Social Media in the Advancement Office WorkshopSeptember 19, 2011
What prevents you from succeeding?
We’ll explore…
• How do I plan my work?• What do I share & when?• How do I respond?• How do I stay sane?
HOW DO I PLAN MY WORK?
Ask Questions…
• Where is my call to action?• What is my pathway to that call to action?• Whom am I trying to influence to act?
Forming a Plan
For Each Goal…
Website Meets Social Media
Website Meets Social Media
Website Meets Social Media
Website Meets Social Media
“It’s what happens after the like that matters.”
-Carie LewisDirector of Emerging MediaHumane Society of the U.S.
WHAT DO I SHARE AND WHEN?
Conversation Questions
Ask for FeedbackPhotos and video
Polls
ticker tape
news-focused
link everything
not a conversation
listen for concerns
Choices…Choices
Automation• Saves you time• Great for one person shop• Be proactive• Plan a campaign
Authenticity• Feel more “in the moment”• Less canned• React to real events
Solution: Blend the two!
You must be relevant, interesting, Concise, responsive, and provide value to your fans.
-Carie Lewis
HOW DO I RESPOND?
It’s not a gripe. It’s feedback.
- Tim McDonoughformer Admission Director
Xaverian Brothers High School
HOW DO I STAY SANE?
You Can Do It
• Delegate• Collaborate• Automate• Differentiate
AND FINALLY…
“You may not have time for social media but social media has time for
your organization.”
--Carie Lewis
QUESTIONS?
Lorrie Jackson and Rob DiMartinoTwitter: LorrieJ or [email protected] or [email protected]