![Page 1: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/1.jpg)
WHAT SHOULD BRANDS and AGENCIES
DOWITH
mOb
iLE ?MaR
KetINg
![Page 2: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/2.jpg)
What’s the context?
![Page 3: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/3.jpg)
Madison Avenue
![Page 4: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/4.jpg)
The banne
r
The web journey
minis ite +
Flashvideo Utilit
y
![Page 5: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/5.jpg)
What do we see?
![Page 6: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/6.jpg)
Being in control
![Page 7: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/7.jpg)
mastering the web
![Page 8: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/8.jpg)
What do we see?
access providers
Handset manufacturer
s
Software providers
The user
![Page 9: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/9.jpg)
infrastructure
![Page 10: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/10.jpg)
handsets
![Page 11: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/11.jpg)
Software and OS
![Page 12: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/12.jpg)
The user
![Page 13: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/13.jpg)
What to do?
![Page 14: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/14.jpg)
Think different
![Page 15: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/15.jpg)
invent
![Page 16: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/16.jpg)
Tribal beta
• Applications which deliver extra functionality or create a utility
• GPS phones which enable location based services
• QR codes which provide further content, information or access
• Augmented reality which uses a reader and the screen to create virtual scenarios when viewed through the phone
![Page 17: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/17.jpg)
Take risks
![Page 18: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/18.jpg)
In short
Don't under estimate the challenge ahead
Apply new rules
Take the opportunity
![Page 19: What should brands and agencies do about mobile marketing?](https://reader034.vdocument.in/reader034/viewer/2022051608/54530f44af795908308b551b/html5/thumbnails/19.jpg)
Thank you
www.tribalddb.co.uk