Download - What to expect when you are visualizing
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WHAT TO EXPECT WHEN YOU ARE VISUALIZING
Krist Wongsuphasawat / @kristw
Based on true stories Forever querying
Never-ending cleaning Hopelessly prototyping
Last minute coding and many more…
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Computer Engineer Bangkok, Thailand
PhD in Computer Science Information Visualization Univ. of Maryland
IBMMicrosoft
Data Visualization Scientist Twitter
Krist Wongsuphasawat / @kristw
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VISUALIZE DATA
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INPUT (DATA)
=YOU+ OUTPUT (VIS)
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EXPECT THE MISMATCHES
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INPUT (DATA)What clients think they have
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INPUT (DATA)What clients think they have What they usually have
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YOUWhat clients think you are
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YOUWhat clients think you are What they will get
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OUTPUT (VIS)What clients ask for
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OUTPUT (VIS)What clients ask for What they really need
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I need this. Take this.
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I need this. Here you are.
I need this. Take this.
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EXPECT THESE TASKS
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INPUT (DATA)
=YOU+ OUTPUT (VIS)
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INPUT (DATA)
=YOU+ OUTPUT (VIS)
+Get data & Wrangle
1+Analyze
& Visualize
2
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GET DATA & WRANGLE1
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DATA SOURCESOpen data Publicly available
Internal data Private, owned by clients’ organization
Self-collected data Manual, site scraping, etc.
Combine the above
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MANY FORMS OF DATAStandalone files txt, csv, tsv, json, Google Docs, …, pdf*
APIs better quality with more overhead
Databases doesn’t necessary mean they are organized
Big data bigger pain
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HAVING ALL TWEETSHow people think I feel.
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How people think I feel. How I really feel.
HAVING ALL TWEETS
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CHALLENGESGet relevant Tweets hashtag: #oscars keywords: “spotlight” (movie name)
Too big Need to aggregate & reduce size
Slow Long processing time (hours)
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Hadoop Cluster
GETTING BIG DATA
Data Storage
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Pig / Scalding (slow)
GETTING BIG DATAHadoop Cluster
Data Storage
Tool
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Hadoop Cluster
Pig / Scalding (slow)
GETTING BIG DATA
Data Storage
Tool
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Pig / Scalding (slow)
GETTING BIG DATAHadoop Cluster
Data Storage
Tool
Your laptop Smaller dataset
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Hadoop Cluster
Pig / Scalding (slow)
Data Storage
Tool
Final dataset
Tool node.js / python / excel (fast)
Your laptop
GETTING BIG DATA
Smaller dataset
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EXPECT TO WAIT FOR (BIG) DATA
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DATA WRANGLINGClean A clean dataset? Joking, right?
Filter Less is more
Parse, Format, Correct, etc. Change country code from 3-letter to 2-letter Correct time of day based on users’ timezone etc.
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EXPECT A LOT OF TIME WITH DATA WRANGLING
70-80% of time “Data Janitor”
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RECOMMENDATIONSAlways think that you will have to do it again document the process, automation
Reusable scripts break a gigantic do-it-all function into smaller ones
Reusable data keep for future project
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ANALYZE & VISUALIZE2
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EXPECT DIFFERENT REQUIREMENTS
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TYPE OF PROJECTSExplanatory Exploratory
Storytelling Analytics Tools Inspirations
x x
PMs, Data ScientistsGeneral Public General Public
Understand product usage
See what data can tell us
Get inspired
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TYPE OF PROJECTSExplanatory Exploratory
Storytelling Analytics Tools Inspirations
x x
PMs, Data ScientistsGeneral Public General Public
Understand product usage
See what data can tell us
Get inspired
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So many things we could learn
from Twitter data
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Give us interesting vis about xxxx by Nov 10
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STORYTELLING : WHAT TO EXPECTtimely Deadline is strict. Also can be unexpected events.
wide audience easy to explain and understand, multi-device support
one-off projects
content screening
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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TIME : TWEETS/SECONDby Miguel Rios
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TIME : TWEETS/SECONDby Miguel Rios
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TIME : TWEETS/SECOND + ANNOTATION
http://www.flickr.com/photos/twitteroffice/5681263084/
by Miguel Rios
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IT DOESN’T HAVE TO BE COMPLEX.
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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LOCATIONLow density
High density
by Miguel Rios
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LOCATION
flickr.com/photos/twitteroffice/8798020541
San Francisco
Low density
High density
by Miguel Rios
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Rebuild the world based on
tweet density
twitter.github.io/interactive/andes/
by Nicolas Garcia Belmonte
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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CONTENT : US ELECTION 2016
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CONTENT : #MUSEUMWEEK
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CONTENT : #MUSEUMWEEK
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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TIME + LOCATION : TWEET TIME BY CITY
Night
Late night
Daytime
Night
Late night
Daytime
by Miguel Rios & Jimmy Lin
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Night
Late night
Daytime
Night
Late night
Daytime
TIME + LOCATION : TWEET TIME BY CITYby Miguel Rios & Jimmy Lin
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Night
Late night
Daytime
Night
Late night
Daytime
TIME + LOCATION : TWEET TIME BY CITYby Miguel Rios & Jimmy Lin
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TIME + LOCATION : TWEET TIME BY CITY
Night
Late night
Daytime
Night
Late night
Daytime
by Miguel Rios & Jimmy Lin
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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CONTENT + LOCATION : TWEET MAPby Robert Harris
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CONTENT + LOCATION : TWEET MAPby Robert Harris
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most frequent
term
CONTENT + LOCATION : TWEET MAPby Robert Harris
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Gmail was down Jan 24, 2014
CONTENT + LOCATION : TWEET MAPby Robert Harris
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USER + LOCATION : FAN MAP
interactive.twitter.com/nfl_followers2014
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USER + LOCATION : FAN MAP
interactive.twitter.com/nba_followers
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USER + LOCATION : FAN MAP
interactive.twitter.com/premierleague
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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CONTENT + TIME : STREAMGRAPH
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CONTENT + TIME : MATCH SUMMARY
Biggest tournament for European soccer clubs
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CONTENT + TIME : MATCH SUMMARY
Count Tweets mentioning the teams every minute
Dortmund Bayern MunichTeam 1 Team 2
time
begin
end
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CONTENT + TIME : MATCH SUMMARY
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CONTENT + TIME : MATCH SUMMARY
+ goals
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CONTENT + TIME : MATCH SUMMARY
+ goals + players
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CONTENT + TIME : COMPETITION SUMMARY
A B C D
A C
C
vs vs
vs + =
uclfinal.twitter.com
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WHO/WHAT
STORYTELLING
WHERE WHENlocation time
user/content
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CONTENT + TIME + LOCATION : NEW YEAR 2014
twitter.github.io/interactive/newyear2014/
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BEHIND THE SCENE
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https://interactive.twitter.com/tenyears
Project / Twitter 10 years
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REQUEST
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EXPECT FUNNY REQUESTS
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DESIGN & PROTOTYPE
Engagements
First Minute First Hour First Day First Week
0 24h 0 7d0 60s 0 60m
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EXPECT REVISIONS
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Visualization is an important piece, but not the entire experience.
DON’T FORGET THE BIG PICTURE.
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https://interactive.twitter.com/tenyears
Demo / Twitter 10 years
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WORKFLOWRequested / Identify needs
Design & Prototype
Refine Mobile, Embed
Logging
Release
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EXPECT THE UNEXPECTED
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WORKFLOWRequested / Identify needs
Design & Prototype
Refine Mobile, Embed
Logging
Translations
Release
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TYPE OF PROJECTSExplanatory Exploratory
Storytelling Analytics Tools Inspirations
x x
PMs, Data ScientistsGeneral Public General Public
Understand product usage
See what data can tell us
Get inspired
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Data sources
Output
explore
analyze
present
get
*
*
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Data sources
Output
explore
analyze
present
get
*
*
ad-hoc scripts
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Data sources
Output
explore
analyze
present
get
*
*
ad-hoc scripts tools for exploration
![Page 98: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/98.jpg)
ANALYTICS TOOLS : WHAT TO EXPECTricher, more features to support exploration of complex data
more technical audience product managers, engineers, data scientists
accuracy
designed for dynamic input
long-term projects
![Page 99: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/99.jpg)
USER ACTIVITY LOGS
![Page 100: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/100.jpg)
UsersUseTwitter
![Page 101: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/101.jpg)
UsersUse
Product Managers
Curious
![Page 102: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/102.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Write Twitter
Instrument
Product Managers
![Page 103: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/103.jpg)
WHAT ARE BEING LOGGED?
tweet
activities
![Page 104: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/104.jpg)
WHAT ARE BEING LOGGED?
tweet from home timeline on twitter.com tweet from search page on iPhone
activities
![Page 105: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/105.jpg)
WHAT ARE BEING LOGGED?
tweet from home timeline on twitter.com tweet from search page on iPhone
sign up log in
retweet etc.
activities
![Page 106: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/106.jpg)
ORGANIZE?
![Page 107: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/107.jpg)
LOG EVENT A.K.A. “CLIENT EVENT”
[Lee et al. 2012]
![Page 108: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/108.jpg)
LOG EVENT A.K.A. “CLIENT EVENT”
client : page : section : component : element : actionweb : home : timeline : tweet_box : button : tweet
1) User ID 2) Timestamp 3) Event name
4) Event detail
[Lee et al. 2012]
![Page 109: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/109.jpg)
LOG DATA
![Page 110: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/110.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Instrument
Write
Product Managers
bigger than Tweet data
![Page 111: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/111.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Data Scientists
Ask
Instrument
Write
Product Managers
![Page 112: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/112.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Data Scientists
Find
Ask
Instrument
Write
Product Managers
![Page 113: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/113.jpg)
LOG DATA
![Page 114: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/114.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Data Scientists
Find, Clean
Ask
Instrument
Write
Product Managers
![Page 115: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/115.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Data Scientists
Find, Clean
Ask
Monitor
Instrument
Write
Product Managers
![Page 116: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/116.jpg)
UsersUse
Curious
Engineers
Log datain Hadoop
Data Scientists
Find, Clean, Analyze
Ask
Monitor
Instrument
Write
Product Managers
![Page 117: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/117.jpg)
Log data
EngineersData Scientists
Usersin Hadoop
Find, Clean, Analyze
Use
Monitor
Ask
Curious
1 2
Instrument
Write
Product Managers
![Page 118: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/118.jpg)
Scribe Radar
Project / Find & Monitor client events
![Page 119: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/119.jpg)
Log datain Hadoop
Engineers & Data Scientists
billions of rows
![Page 120: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/120.jpg)
Log datain Hadoop
AggregateClient events count
Engineers & Data Scientists
![Page 121: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/121.jpg)
Log datain Hadoop
Aggregate
Find
client page section component element action
Search
Client events count
Engineers & Data Scientists
![Page 122: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/122.jpg)
Log datain Hadoop
Aggregate
Find
client page section component element action
Search
Client events count
Engineers & Data Scientists
![Page 123: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/123.jpg)
SECTION? COMPONENT?
ELEMENT?
![Page 124: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/124.jpg)
client page section component element action
Search
Find
Log datain Hadoop
Aggregate
web home * * impression*
Client events count
Engineers & Data Scientists
![Page 125: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/125.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
web : home : wtf : - : - : impression
Aggregate
web home * * impression*
Client events count
Engineers & Data Scientists
![Page 126: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/126.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
web : home : wtf : - : - : impression
Aggregate
search can be better
Client events count
Engineers & Data Scientists
![Page 127: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/127.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
web : home : wtf : - : - : impression
Aggregate
10,000+ event types
search can be better
Client events count
Engineers & Data Scientists
![Page 128: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/128.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
web : home : wtf : - : - : impression
Aggregate
search can be better
10,000+ event types
not everybody knows
What are all sections under web:home?
Client events count
Engineers & Data Scientists
![Page 129: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/129.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
Aggregate
one graph / event
10,000+ event types
not everybody knows
What are all sections under web:home?
Client events count
Engineers & Data Scientists
search can be better
![Page 130: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/130.jpg)
client page section component element action
Search
Find
Query
Return
Log datain Hadoop
Resultsweb : home : home : - : - : impression
Aggregate
one graph / event
x 10,000
10,000+ event types
not everybody knows
What are all sections under web:home?
Client events count
Engineers & Data Scientists
search can be better
![Page 131: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/131.jpg)
GOALSSearch for client events
Explore client event collection
Monitor changes
![Page 132: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/132.jpg)
DESIGN
![Page 133: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/133.jpg)
Client event collection
Engineers & Data Scientists
![Page 134: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/134.jpg)
See
Client event collection
Engineers & Data Scientists
![Page 135: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/135.jpg)
See
Client event collection
Engineers & Data Scientists
narrow down
Interactions search box => filter
![Page 136: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/136.jpg)
See
HOW TO VISUALIZE?
narrow down
Client event collection
Engineers & Data Scientists
Interactions search box => filter
![Page 137: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/137.jpg)
See
Client event collection
Engineers & Data Scientists
client : page : section : component : element : action
HOW TO VISUALIZE?
narrow down
Interactions search box => filter
![Page 138: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/138.jpg)
CLIENT EVENT HIERARCHY
iphone home -
- - impression
tweet tweet click
iphone:home:-:-:-:impression
iphone:home:-:tweet:tweet:click
![Page 139: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/139.jpg)
DETECT CHANGES
iphone home -
- - impression
tweet tweet click
iphone home -
- - impression
tweet tweet click
TODAY
7 DAYS AGO
compared to
![Page 140: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/140.jpg)
CALCULATE CHANGES
+5% +5% +5%
+10% +10% +10%
-5% -5% -5%
DIFF
![Page 141: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/141.jpg)
DISPLAY CHANGES
iphone home -
- - impression
tweet tweet click
Map of the Market [Wattenberg 1999], StemView [Guerra-Gomez et al. 2013]
![Page 142: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/142.jpg)
DISPLAY CHANGES
home -
- - impression
tweet tweet click
iphone
![Page 143: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/143.jpg)
Demo Demo Demo
Demo / Scribe Radar
![Page 144: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/144.jpg)
Twitter for Banana
![Page 145: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/145.jpg)
![Page 146: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/146.jpg)
Flying Sessions
Project / Funnel Analysis
![Page 147: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/147.jpg)
COUNT PAGE VISITS
banana : home : - : - : - : impressionhome page
![Page 148: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/148.jpg)
FUNNEL
home page
profile page
![Page 149: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/149.jpg)
FUNNEL ANALYSIS
1 jobhome page
profile page
1 hourbanana : home : - : - : - : impression
banana : profile : - : - : - : impression
![Page 150: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/150.jpg)
FUNNEL ANALYSIS
banana : home : - : - : - : impression
banana : profile : - : - : - : impression banana : search : - : - : - : impression
home page
profile page search page
2 jobs2 hours
![Page 151: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/151.jpg)
FUNNEL ANALYSIS
banana : home : - : - : - : impression
banana : profile : - : - : - : impression banana : search : - : - : - : impression
home page
profile page search page
Specify all funnels manually!
n jobs
Time to find a new job
![Page 152: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/152.jpg)
GOAL
banana : home : - : - : - : impression
… ……
1 job => all funnels, visualized
home page
![Page 153: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/153.jpg)
USER SESSIONSSession#1
A
B
end
Session#4
Start
end
A
Session#2
B
end
A
Session#3
C
end
A
StartStartStart
![Page 154: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/154.jpg)
AGGREGATE
A
BB C
Start
end endend
A A
end
A
4 sessions
![Page 155: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/155.jpg)
AGGREGATE
A
BB C
Start
end endend
end
4 sessions
![Page 156: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/156.jpg)
AGGREGATE
C
Start
end endend
end
A
B
4 sessions
![Page 157: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/157.jpg)
AGGREGATE
C
Start
end endend
end
A
B
4 sessions
![Page 158: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/158.jpg)
AGGREGATE
C
Start
end endend
A
B end
4 sessions
![Page 159: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/159.jpg)
AGGREGATE
C
Start
endend
A
B end
4 sessions
![Page 160: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/160.jpg)
AGGREGATE
C
Start
endend
A
B end
4 sessions
![Page 161: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/161.jpg)
AGGREGATE
Start
endend
A
CB end
4 sessions
![Page 162: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/162.jpg)
AGGREGATE
endend
A
CB end
Start
4,000,000 sessions
![Page 163: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/163.jpg)
(~millions sessions, 10,000+ event types)
TRY WITH SAMPLE DATA
![Page 164: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/164.jpg)
FAIL…
![Page 165: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/165.jpg)
Keep trying to make it work
EXPECT TRIALS AND ERRORS
![Page 166: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/166.jpg)
Read the details in Krist Wongsuphasawat and Jimmy Lin.
“Using Visualizations to Monitor Changes and Harvest Insights from a Global-Scale Logging Infrastructure at Twitter “ Proc. IEEE Conference on Visual Analytics Science and Technology (VAST) 2014
HOW TO MAKE IT WORK?
![Page 167: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/167.jpg)
Demo Demo Demo
Demo / Flying Sessions
![Page 168: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/168.jpg)
WORKFLOWRequested / Identify needs
Design & Prototype Make it work for sample dataset
Refine & Generalize
Productionize
Document & Release
Maintain & Support Keep it running, Feature requests & Bugs fix
![Page 169: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/169.jpg)
TYPE OF PROJECTSExplanatory Exploratory
Storytelling Analytics Tools Inspirations
x x
PMs, Data ScientistsGeneral Public General Public
Understand product usage
See what data can tell us
Get inspired
![Page 170: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/170.jpg)
https://medium.com/@kristw/designing-the-game-of-tweets-7f87c30dc5a2
Project / Game of Tweets
![Page 171: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/171.jpg)
![Page 172: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/172.jpg)
![Page 173: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/173.jpg)
EXPECT HARDWARE COMPLICATIONS
![Page 174: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/174.jpg)
INPUT (DATA)
=YOU+ OUTPUT (VIS)
+Get data & Wrangle
1+Analyze
& Visualize
2
![Page 175: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/175.jpg)
INPUT (DATA)
=YOU+ OUTPUT (VIS)
+Get data & Wrangle
1+Analyze
& Visualize
2
![Page 176: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/176.jpg)
EXPECT TO IMPROVE
![Page 177: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/177.jpg)
HOW TO BE BETTER?Time is limited.
Grow the team
Expand skills
Improve tooling Solve a problem once and for all
Automate repetitive tasks
![Page 179: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/179.jpg)
https://github.com/twitter/d3kit
Demo / d3Kithttp://www.slideshare.net/kristw/d3kit
![Page 181: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/181.jpg)
TO SUM UP
![Page 182: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/182.jpg)
INPUT (DATA)
=YOU+ OUTPUT (VIS)
+Get data & Wrangle
1+Analyze
& Visualize
2
![Page 183: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/183.jpg)
TYPE OF PROJECTSExplanatory Exploratory
Storytelling Analytics Tools Inspirations
x x
PMs, Data ScientistsGeneral Public General Public
Understand product usage
See what data can tell us
Get inspired
![Page 184: What to expect when you are visualizing](https://reader031.vdocument.in/reader031/viewer/2022011722/58d158c61a28ab41128b668f/html5/thumbnails/184.jpg)
TAKE-AWAY Getting data and data wrangling are time-consuming.
Different projects, different requirements Storytelling, Product insights, Art, etc.
Combine visualization with other skills HCI, Design, Stats, ML, etc.
Expect the unexpected
Learn and improve do more with less time grow the team, expand skills, improve tooling
Krist Wongsuphasawat / @kristwkristw.yellowpigz.com
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Nicolas Garcia Belmonte, Robert Harris, Miguel Rios, Simon Rogers, Jimmy Lin, Linus Lee, Chuang Liu,
and many colleagues at Twitter. Lastly, to my wife for taking care of our 3 months old baby, so I had time to prepare these slides.
ACKNOWLEDGEMENT
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RESOURCESImages Banana phone http://goo.gl/GmcMPq Bar chart https://goo.gl/1G1GBg Boss https://goo.gl/gcY8Kw Champions League http://goo.gl/DjtNKE Database http://goo.gl/5N7zZz Fishing shark http://goo.gl/2fp4zW Globe visualization http://goo.gl/UiGMMj Harry Potter http://goo.gl/Q9Cy64 Holding phone http://goo.gl/It2TzH Kiwi orange http://goo.gl/ejQ73y Kiwi http://goo.gl/9yk7o5 Library https://goo.gl/HVeE6h Library earthquake http://goo.gl/rBqBrs
Minion http://goo.gl/I19Ijg NBA http://goo.gl/p7HBdG NFL http://goo.gl/feQMZs Orange & Apple http://goo.gl/NG6RIL Pile of paper http://goo.gl/mGLQTx Premier League http://goo.gl/AqIINO Scrooge McDuck https://goo.gl/aKv8D7 The Sound of Music https://goo.gl/dqHlzj Trash pile http://goo.gl/OsFfo3 Tyrion http://goo.gl/WaBonl Watercolor Map by Stamen Design
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THANK YOU