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In today's tech-obsessed world,
more and more people are going for products and
services.
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This includes ,
, and for sports
and recreation activities.
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Your needs are and simply
cannot be fulfilled by traditional e-commerce platforms.
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There are over online
shoppers in North America.
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The e-commerce platform you
choose should offer a complete online store with an .
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Your clients should be able to
purchase all activities, memberships,
merchandise, virtual goods, tickets,
etc…and give you a donation all in the .
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If the e-commerce platform deviates from the
, it will confuse your
clients and they will abandon the transaction.
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One of the biggest benefits to
adopting an e-commerce
platform for your organization will be the
.
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However, it is equally important
that the platform allows you to also be paid later by or
.
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One of the most unique aspects
of your organization is the fact that you interact with
all the time.
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Therefore, the e-commerce platform
you choose needs to support both .
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The e-commerce platform should
support the way you present and sell your activities.
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• Pre and registration period
• Prerequisite (gender, age, skill levels, etc…)
• Schedule
• Capacity
• Resources (coach, place, etc…)
• Restriction (competitive vs recreational)
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You might need to know if the
participant has allergies, a medical
condition, emergency contact
information,and sometimes social
security numbers if the activity is
entitled to tax credits.
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The e-commerce platform you choose
provides real-time information on
availability and allows you to manage
waiting lists for future cancellations or
additional availability.
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Make sure the e-commerce platform
you choose allows you to easily create
and manage groups. It will
significantly cut your administrative
tasks and your clients will love being
informed regularly.
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There are a lot of potential promotion
opportunities specific to sports and
recreation organizations that could be used to increase your revenues
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You should be able to automatically
calculate the promotion at checkout
and recalculate when there is a
change such as a registration cancellation, merchandise return, etc.
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These should all be sent automatically
by the e-commerce platform and they
should include your specific
information and terms and conditions.
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The ability to track accounts
receivable, send account statements,
write notes, add transactions, manage
and create groups is an important
feature you should look for.
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You need to easily track and analyze
your sales, orders, and payments to
see what activities, merchandise,
etc… are selling — and which ones
aren't.
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It is important that you can easily any report the platform
offers to excel and/or your
accounting software.
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The platform should allow you
communicate one-on-one with your clients as well as mass email them
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For an SEO friendly store, your
platform should support best practices
like customizable H1, title and meta tags and SEO friendly urls.
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Your online store needs to deliver a
consistent experience whether
serving five concurrent users or 5,000.
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You should inquire if your platform
provider application runs on a single
code base or has to maintain
separate physical infrastructure for
each customer
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Make sure the platform you choose
offers the best in data security, and
has rock-solid procedures in place to
guarantee the highest level of application security.
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Your provider should offer support by
phone or by email. They should have
an issue tracking system to ensure
that every issue is tracked until it
reaches a resolution that’s satisfactory to you.
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More importantly, your e-commerce
platform provider should have great .
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Now it’s time to take the next step,
and start compiling your list of “must
haves” and “nice to haves.”
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Once these lists are complete,
start interviewing and evaluating e-commerce software providers.
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Amilia provides organization management tools designed
to meet the e-commerce needs of today's social
organizations. If you would like more information on what
Amilia has to offer or would like a free consultation for
your organization visit www.amilia.com today and
request a demo!