![Page 1: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/1.jpg)
What is the circular economy?
or the upcycling ?
Wha
t’s
the
Cir
cula
r Eco
nom
y / E
llen
Mac
Art
hur F
onda
tion
![Page 2: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/2.jpg)
You know the green economy...
![Page 3: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/3.jpg)
It encourages to reduce the negative impacts
![Page 4: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/4.jpg)
To emit less pollution
![Page 5: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/5.jpg)
To use less resources
![Page 6: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/6.jpg)
But it does not compensate the rebounce or take-back effect
Less consuming car Less oil consumedLonger travels (and pollution)
thanks to the savings...
![Page 7: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/7.jpg)
Or the expansion of the occidental way of life
Apple Store, Shangaï
![Page 8: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/8.jpg)
And the generated waste...
![Page 9: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/9.jpg)
Pollution &
Greenhouse gases
Waste, a major problem
![Page 10: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/10.jpg)
Waste, a major problem
Impacts on
human health
![Page 11: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/11.jpg)
Waste of natural resources
Waste, a major problem
![Page 12: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/12.jpg)
This economy is linear
Consume
Produce Throw
![Page 13: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/13.jpg)
It doesn’t deal withthe end of most natural ressources
![Page 14: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/14.jpg)
Less bad approach is not good enough...
Phot
o :
Ole
Uke
na
![Page 15: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/15.jpg)
Let’s start doing good
http
://o
nebi
gpho
to.c
om/p
rayi
ng-k
itty/
![Page 16: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/16.jpg)
« The view that negative impacts are an inevitable consequence of development has blinded us to the obvious.
We could design development to increase the size, health and resilience of natural systems, while improving human health and life quality.»
Janis BierlandProfessor of Sustainable Design
![Page 17: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/17.jpg)
Waste doesn’t exist in Nature
![Page 18: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/18.jpg)
Nature reuses each nutrient
Produce Consume
Re-introduce
![Page 19: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/19.jpg)
Why don’t we design like Nature ?
Produce
Consume
Re-introduce
![Page 20: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/20.jpg)
By adopting a circular approach
Produce
Consume
Re-introduce
![Page 21: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/21.jpg)
Where there is no more wasteonly materials or nutrients
Phot
o :
Ole
Uke
naA
rnau
d M
aure
r / W
ood’
n’th
e G
ang
![Page 22: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/22.jpg)
Viability( b u s i n e s s )
Circularity( e n v i r o n m e n t )
S m a r tD e s i g n
Feasibility( t e c h n o l o g i e s )
Desirability( h u m a n )
Where innovation is truly smart
![Page 23: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/23.jpg)
Where shared value contribute to the entire ecosystem...
How to reinvent capitalism - Michael Porter January 2011 - Harvard Business Review
«What is good for the community is good for business»
![Page 24: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/24.jpg)
n o m o r e w a s t e
What is the circular economyor the upcycling?
![Page 25: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/25.jpg)
What is the circular economyor the upcycling?
EcoconceptionPrecycling
Waste valorisation
Sharing Economy
n o m o r e w a s t e
![Page 26: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/26.jpg)
An approach that consists in designing products and services taking into account environmental aspects.
The very notion of waste is eliminated from the start.
Ecoconceptionou precycling
![Page 27: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/27.jpg)
An ecodesigned umbrelato be more resistent, repairable
and easily recyclable.
![Page 28: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/28.jpg)
The smartphone designed to last.It can be repaired and the user can
adapt it to its needs.
![Page 29: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/29.jpg)
The machine to transform your tap water into sparkling water.
![Page 30: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/30.jpg)
Waste valorisation enables :- reusing- recovery- recycling as new raw material
Waste valorisation
![Page 31: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/31.jpg)
The brand creates bags or smartphone cases with industrial waste
from the car industry.
![Page 32: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/32.jpg)
Upcycling of packagingwith 3D printing
![Page 33: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/33.jpg)
The factory recreates new functional engines with old ones.
Reconditionning factory - Choisy-le-Roi
This factory is the most profitable of the group and earn 135 millions euros in 2012.
Each auto part requires
80% less energy
88% less water
92% less chemical products
70% less waste
than a new one.
![Page 34: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/34.jpg)
The collaborative economy consists in replacing the ownership of a product by use value of the product.
This shift enables to create added value by reducing energy consumption and the need for new raw materials.
CollaborativeEconomy
colla
bora
tivec
onsu
mpt
ion.
com
Product as a serviceRedistribution
systemsCollaborative
lifestyles
![Page 35: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/35.jpg)
The bike renting networks optimise the use in a community instead of owning.
![Page 36: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/36.jpg)
VideDressing enables people to sell their old clothes.
![Page 37: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/37.jpg)
For B2B, Ricoh changed its business model. They sell the copy instead of the machine.
![Page 38: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/38.jpg)
The circular economy offers a great opportunity window. Ph
oto
: Tr
eam
us s
ur D
evia
nt A
rt
![Page 39: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/39.jpg)
economic
creation of shared value
newbusiness models
The circular economy opportunities
![Page 40: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/40.jpg)
economic
creation of shared value
newbusiness models
environnemental
ressource optimisation
no more waste
The circular economy opportunities
![Page 41: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/41.jpg)
economic
creation of shared value
newbusiness models
social
new activities
new jobs
environnemental
ressource optimisation
no more waste
The circular economy opportunities
![Page 42: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/42.jpg)
Raw materials & waste
Linear CircularRaw materials only
Competition Collaboration
Individuals Ecosystem
Do less bad Do good and positive
Added value Shared value
Standardised production Local and adapted production
Downcycling Upcycling
Consume
Produce Throw away
Produce
Consume
Re-introduce
![Page 43: What's the circular economy ? or the Upcyle ?](https://reader033.vdocument.in/reader033/viewer/2022051612/54bc75154a79595e058b45b0/html5/thumbnails/43.jpg)
Together let’s make the circular economy take off
Nicolas [email protected]
Brieuc Saffré[email protected]