Download - What's the most important asset of Nike?
TOPIC: WHAT IS THE MOST IMPORTANT ASSET OF NIKE?
Group: 4
Class:
Teacher: Mr. Dang Minh Thu
INDUSTRIAL UNIVERSITY OF HCMC
FALCULTY OF BUSINESS ADMINISTRATION
1.1 Assets
Assets are all those things a company owns which are of
value to the business. Assets can be classified as:
Tangible assets
Intangible assets.
Curent assets
Fixed assets
Example: Material, debtors, pretty cash
Example: Building, vehicles, machinery
nonphysical resources and rights that have a
value to the firm Example: copyrights, trademarks, patents and
computer programs
1.2 Liabilities
Liabilities are settled over time through the transfer of
economic benefits including money, goods or services
1.3 Balance sheet
Assets
Liabilities
Equity
A balance sheet is a summary of the financial balances ofassets;
liabilities and ownership equity
CHAPTER 2: INSTRODUCTION OF THE NIKE INC.
2.1 History
1964
Blue Ribbon Sports, was founded
Phillip Knight and Bill Bowerman
19771977
The first “brand ad”called “There is no finish line”
198820042004
The company acquired Starter
200820132013
Nike owns two key subsidiaries
Nike + iPod
AIR JORDAN I
RUNNING SHOE
2.2 Product
NIKE + IPOD
Nike recently teamed up with Apple Inc. to produce
the Nike+ ipod
Their first products were track running shoes
They currently also make shoes for a wide range of
sports including tennis, football, basketbal etc..
Nike controlled contractors pay sub minimum wages, prefer countries with regimes that suppress labor organizing, expose workers to hazardous conditions, demand long working hours and even physically abuse employees
3.1 Allegations
3.1 The damage to Nike’s reputation
This was the darkest period in the history of Nike and a new era of brand management is opened
boycott protesters
The students also protest the labor
exploitation of Nike
Many site edited slogan "Nike: Just do not."
They increased the age requirement to work at a factory to
18, increased wages 70% for entry level workers, joined
the Global Alliance for Communities and Workers
The wages
$0.20an hour
The wages
$0.20an hour
CHILDRENCHILDREN
3.3 Nike’s respones
3.4 Conclusion
Nike revenue has been hurt from these allegations of sweatshop labor, low wages, bad working conditions and etc. Nike has been following the guidelines given to them by OSHA and the Global Alliance for Communities and Workers
what do you think the most important asset of Nike is?
It’s its brand