Download - When Bigger Is Better: Nokia's Scale and Reach Means Opportunity for Developers - Nokia World 2011
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Company Confidential
Building the New Ecosystem Marco Argenti SVP, Developer Experience & Marketplace
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Company Confidential
We’re delivering results faster than ever
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Company Confidential
Great Platforms
Great, Locally relevant Apps
Great Products
Building the new ecosystem
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Company Confidential
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Company Confidential
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Company Confidential
44% of Smartphone owners are considering purchasing
a Windows Phone
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Company Confidential
market share predicted by 2015
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Company Confidential
operators and retailers
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Company Confidential
Windows Phone Marketplace
Since partnership announcement
growth
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Company Confidential
Developer Platform
Matt Bencke General Manager – Windows Phone Developer and Marketplace
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Windows Phone
Company Confidential
Developers
Top Titles
Design Support
Marketplace Payments
Merchandising
Marketing
We build the new ecosystem, together
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Windows Phone
Company Confidential
Developers
.
.
Publishers
.
.
All about our consumers
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Windows Phone
Company Confidential
vs. People Icons
Standing out from the crowd
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Windows Phone
Company Confidential
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Windows Phone
Company Confidential
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Windows Phone
Company Confidential
Platform &
Tools
Cloud
Marketplace
Smarter Apps
Fun, familiar tools to build world-class Metro apps, fast
Freedom to enhance client experiences across devices
Finances and fame via a highly engaged set of customers
Safe, simpler, smarter way to enjoy all the apps and games you want
Building the New Ecosystem with Nokia
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Windows Phone
Company Confidential
Success is a joint effort
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Company Confidential
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Company Confidential
PRE-LOADED ON MILLIONS OF
HANDSETS AROUND THE WORLD
THE ESPN HUB
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Company Confidential
39 BILLION MINUTES SPENT
WITH ESPN CONTENT ON MOBILE
THE ESPN HUB
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Company Confidential
INTELLIGENTLY LOCALISED CONTENT
THE ESPN HUB
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Company Confidential
FULL PERSONALISATION
DEEP PINNING
INTUITIVE DESIGN
MULTIPLE LANGUAGES
THE ESPN HUB
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Company Confidential
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Company Confidential
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Company Confidential
Great brands & partners –anytime, anywhere
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Company Confidential
EA Nokia Partnership
THE PROMISE –
two global companies deliver highly
entertaining, locally relevant content
across all Nokia platforms
EVERY demographic uses Nokia –
EA has games for EVERY demographic
EA already distributes games
to 100 countries via Nokia devices
Long-standing partnership with Nokia
and Microsoft – the three of us together
is an exciting prospect
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Company Confidential
EA Nokia Partnership
40 free games for Nokia Series 40 devices
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Company Confidential
EA Nokia Partnership
Exclusive experiences for Nokia Windows Phone users
EA Mobile Games — Strongest brands in market
Chillingo Games — Voice of the indie developer
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Company Confidential
EA Nokia Partnership
Exclusive experiences for Nokia Windows Phone users
Hasbro Collection
Monopoly
Connect 4
Risk
Trivial Pursuit
Game of Life
Market
favourites all in one place
Yahtzee
Bop It!
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Company Confidential
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Company Confidential
Sesame’s digital/mobile strategy going strong since 2005
Over 68 million Sesame Street content experiences in August alone
Includes video podcasts, YouTube channel, over 20 app’s, hundreds of TV episodes, thousands of songs, etc.
Nokia’s powerful
reach extends our
mission to kids
where and where
they need it most
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Company Confidential
How can we use mobile technologies
to engage children and parents in a
rich, meaningful reading experience?
Sesame’s relationship with Nokia began in 2009 as a research project with one goal
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Company Confidential
THE RESULT
Read Along with Elmo!
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Company Confidential
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Company Confidential
The Opportunity is local...
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Company Confidential
This is what local means
•Discovering apps that are locally relevant
•Removing barriers to entry
• Operator billing, Language, Affordable web
•Engaging with developers locally
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Company Confidential
October 2011
June 2009
Nokia Store: More than 10 million downloads a day
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Company Confidential
Nokia Asha Range
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Company Confidential
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Company Confidential
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Company Confidential
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Company Confidential
20x growth in revenue and downloads
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Company Confidential
Our next platform of choice
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Company Confidential
Great Platforms
Great, Locally Relevant Apps
Great Products
The ecosystem is thriving. Join us!