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Page 1: Where Personal Development Meets Businessdebratrappen.com/wp-content/uploads/2018/10/Fire... · dreaming and start doing, to stop surviving and start thriving. Every section of this

Taking Your Life and Business To 11

Where Personal Development Meets Business Define Your Best Self è Plan and Share Your Story è Grow Your Business

“I wrote this book to help you define and tap into all the unique, magnetic talents that come naturally to you, ignite your soul, equip you to build a prosperous business, and allow you to live your best life - out loud!”

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Hello and welcome to the start of

your Fire Up! Journey.

I am so thrilled you are here!

We are going to share a magnificent adventure of self-discovery, personal development, and business building.

It is no accident you chose this book... you are ready.

xxoo,

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SHOUTOUTANDPRAISE

DebraTrappenandFireUp!TakingYourLifeandBusinessto11

“Debra is 100% authentic - she lives and breathes her personalbrandandherstory.Sheisn'taspeakerorwriterwhotalksaboutonethinganddoesanother.Shetrulywalksthewalk.Sheisalsooneofthekindestpeople Iknowbut isalsocompletelystraight-forward and will tell you like it is - to bring out your personalbest!”

-KatieLanceFounder*katielance.com

“DebraisoneofthefewpeopleIcangotowhenIaminafunkorneedadviceand immediately feel like Icanaccomplishanything.Therearesomanyinfluencersthatarenotpositiveorhumbleandthat iswhat Debra personifies. I am blessed to call her a friendand amentor. She is a “what you see iswhat you get” gal andthatissoneededintoday'sbusinessworld.”

-LisaArcherCEO,Trainer,andREALTOR®*livelovehomes.com

“Hands down the best advice for living your authentic self &expressing it in your own way. Learn how to engage on socialmedia platforms & taking those relationships to the next level,offline. Debra infuses you with endless inspiration, this book isjust the beginning of an opportunity to brand your business increative ways that you've been missing. It's simple, sassy &straighttothepointbrandingadviceforanybusyprofessional.“

-CarolFarrarCEO/BrokerOwner*1850Realty.com

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“Thisisanamazingbookforanyoneinbusiness,managementorotherwise just lookingtosharpentheiraxe.Debraexplainsclearwaystokeepyourenergyhigh,supportthegrowthofothersandmanage your brand online and off - either as a company orindividual.ThisisoneofthemostactionablebooksI'veeverreadand Debra's amazing spirit and personality shines through thework. It's a great, easy read - follow her lead and results willfollow.”

-LeeAdkinsEntrepreneur*leeadkins.com

“Debra has the uncanny ability of looking through all themadness and pulling the gems out and assisting with theframework. It's the wind beneath my wings when it comes toideasandgettingeverythingpulledtogether.Most entrepreneurs’ biggest challenge is getting the ideas in anexecutable position. Debra is excellent at making it a winningprocess.It'sactuallyhelpedmetakemyideastothenextlevelsoIcanmakethemareality.”

-KellyMitchellFounder*thewinesiren.com

“Thisfieryredheadisaforceofnatureandnowshehasdistilledherwisdomintoabookthatyoucanbuyandreadoverandover.Herbook,FireUp:TakingYourBusiness to 11, isamust read forauthorstryingtobuildaplatform.”

-JacciTurnerAuthor*jacciturner.com

“Debrabringsa trueblendofenergy, ideasonhowwepinpointourtrueauthenticityandthenhowtodeliverthatmessage.”

-StephanieMcCarthyOwner,RealLivingNorthwestREALTORS®

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“Debra's real life passion and authenticity shine bright on everypage! I felt the author was sincerely engaging and guiding thereadertohelpthemdiscovertheir"Why".Debrahasafun,feisty,effectivewayofgettingyoutolookinsideatyourcorevalues,passions,branding,definingyouridealclient,social media strategies and much more… all so that you canbetterserveyourcustomers/clientsbutstayingtruetoyourselfallalongtheway!If you are looking tobe INSPIRED and "FireUp" yourbusiness, Ihighlyrecommendyoureadthisbook."

-LoriVanDintherREALTOR®/TeamLeader*loriv.com

“This book is a GIFT to me at this point in my life (as I amcompletingmy doctorate) and I recommend it to everyone andanyone who desires to be EVERYTHING to EVERYONE! We areexpectedtoLOVEallpeople,butitisnotexpectedthatwepursueTHEIRpathsasiftheywereourown!Sogratefulforthisbook,itswisdom and Debra's enthusiastic writing and inspirationthroughout!Iamreadytochangemyworld!”

-PaigeEvans,Educator

“Ilovetheverycleartipsandtricks.ItisveryclearonwhatIneedto do to take action on and what I need to implement now. Iliterallyreadthisbookontheplane(thereandback).Itwaseasyto digest and challenging all at the same time. I put the bookdownatonepointandsentanotetomyteamonsomethingtoexecuteonMondaymorning.That isagood read. IhaveknownDebraforoveradecadeandhermessageisconsistentandwhatshepreachesinthisbookshelives!”

-ShandelSlatenSutherland,Coach-Author-Entrepreneur

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FireUp!TakingYourLifeand

Businessto11

ByDebraTrappen

ForewordbyRebekahRadice

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Publishedbye5publishing

Copyright©2015byDebraTrappenSecondEditionPublished2017

Allrightsreserved.PublishedintheUnitedStatesofAmerica.

Nopartofthisbookmaybereproduced,trainedor

transmittedinanyformorbyanymeansinanymannerwhatsoeverwithouttheexpresswrittenpermissionoftheauthorexceptfortheuseofbriefquotationsincriticalreviewsorarticles,withoutthepriorwritten

permissionofthepublisher.

ISBN978-0-9961194-2-9

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FIREUPCONTENTS

FOREWORD

PEEKBEHINDTHESCENES

INTRODUCTION

CHAPTER1-DEFINEYOURCOREVALUES.......................14

CHAPTER2-FILLYOURSOULTANK................................29

CHAPTER3-UNCOVERYOURPURPOSE........................40

CHAPTER4-CREATEYOURNICHE.................................54

CHAPTER5-EMBRACINGYOURSIGNATURESELF.......65

CHAPTER6-SHARINGYOURSTORY...............................81

CHAPTER7-LEVERAGINGSOCIALMEDIA......................92

CHAPTER8-AUTHENTICONLINEENGAGEMENT.........105

CHAPTER9-GOLDENRULE=GIVEFIRST.......................115

CHAPTER10-AMPLIFYYOURVOICE.............................122

CHAPTER11-FLOURISHWITHFOCUS...........................130

WRAPPINGITUP

FIREUPYOURMOXIE

RESOURCES

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Thisbookisdedicatedtomyfaith-filled,bold,supportive,andlovinghusband,Andrew.

Alongtheway,hisservantheart,patience,and

genuine,deeplovehaveliftedmeup,inspiredme,andgroundedme.

SpecialthankstomyPopsandQueenMum…BeingraisedinaGod-centeredhomebyanengineerwithapassionforsci-fiandapowerwomenentrepreneur

withgraceandpassionforothershasshapedmeintothewomanIamtoday.

Iamforevergratefulfortheloveandsupportthatsurroundsme

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FOREWORDWhenDebraTrappenaskedmetowritetheforewordtoherbook,“FiredUp!TakingYourLifeandBusinessto 11...,” I was thrilled. Having known Debra bothoffline and online for several years, I know what aremarkablewomansheis.Our first introduction was through social media. Itwasn’tuntilsometimeafterthatwhenwefinallymetface to face. I remember it as if it were yesterday. Iwalked into an opening night cocktail party at theInman Connect Real Estate Conference in SanFrancisco. There, in the middle of the room,surroundedbyatleastadozenwomenwasDebra.I quickly crossed the room and snuck in a hello, notwanting to interrupt the hubbub that her presencehad inspired. After our initial greeting, which morethanlikelyincludedahugandmanysquealsofdelight,I listened in as Debra mesmerized her crowd ofadoring fans.Nowwhen I saymesmerize, certainly itcould be over her beauty.Whether you know Debraonline or off, you can’t help but notice her stunninggood looks.Who couldmiss that fiery red hair? Her

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hairseeminglyputsthesparkinherspunkyandalwaysmemorablebanter.Debra is somuchmore than that. She captivates thecrowdbecauseofherabilitytospeaktotheverycoreof what makes us all tick. So while she’s beautiful,she’s also brilliant, charming, charismatic andextremely knowledgeable when it comes to fusingpassionwithhumancommunication.Debrahasaninnatecapacitytotakeanysituationandturn it into amoment.Andmaking themost of eachandeverymoment is theveryessenceofDebra’s lifemission.Herteachingispracticalandactionable,givingyouthetoolsyouneedtonot just live life,butalsogiveflighttoalifeyouhaveonlyseeninyourdreams.This book contains everything you need to stopdreamingand startdoing, to stop surviving and startthriving. Every section of this book contains provensteps and strategies that Debra has used to helpothersgetfromwheretheyare,towheretheywanttobe. Her book is a testament to her years of workidentifyingwhatholdsusbackinlifeandhowtoshedthose limiting beliefs and step into a positive,productiveandprofitablemindset.Now, letmewarnyou. If you’re looking forcoddling,handholding or someone to tell you that staying in

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yourcomfortzoneisok,youhavecometothewrongplace. You’re also not going to find any fluffyanecdotes or convoluted theories. Debra’s astraightforward, tell it like it is, no-nonsense gal. Herapproach is a breath of fresh air and one that hasresonateddeeplywithmesincethedayImether.Myhopeisthatyou’llgainasmuchfromthisbookasIhave. That you’llwalk away inspired andempoweredto make the necessary changes within your own lifeand business. I know that through Debra’s skilledinstruction,youwillbeabletopushthroughthetoughstuff,thenotsofunstuff,butthestuffweallhavetowork through to truly knowsuccess, nomatterwhatthatlooksliketoyou.I know that if you commit to following the bookthrough,frombeginningtoend,youwillcomeoutontheothersidehavinguncoveredawholenewyou!

RebekahRadiceAwardWinningMarketer

Author,SocialMediaMastery:AComprehensiveGuidetoSocialMediaGrowth

rebekahradice.com

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Chapter4CreateYourNiche

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t

mind.” – Dr. Seuss The final Core Four element is all about discoveringand formulating YOUR niche then SHARING it withpeople!Thisstepleveragesthefirstthreeelements–values,passions,andpurpose.

This process will help you define who YOUR IDEALCLIENTis…noticeIdidnotsayyourONLYclient.The reality is, too many independent salesprofessionals and solopreneurs start out believing

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they can or should be all things to all people. Theybelievetheyare“leavingbusinessonthetable”whentheyfocusonatargetmarket.However, businesses owners taking on thisEVERYTHING attitude risk many issues includingburnout, exhaustion, confusion, and failure. Bydefiningaspecificniche (awell-definedsegmentofalargermarket),youknowwhatmessage/experiencetodeliver;yourcustomersknowexactlywhattoexpect;and your sphere of champions knows how to shareyourmessagewithothers!Beingallthingstoallpeopleisimpossible,soyoumustcraft niches to complement your personality, yourbusiness,andyourresources.Creatingyournichewillgiveyourbusinessthegreatestchanceofsuccess,butwheredoyoustart?Simplyput—>DEFINEIT.Here are 5 steps to get you on the path to definingyourniche:FireUpStep1:PickAnIndustryToServeStart by asking yourself some questions to help youchoose:

1. Whatindustriesorproductsdoyouknow?2. Whatindustriesorproductsdoyoulove?

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3. Whatindustriesdoyouhaveinfluencein?

Is there one industry that is the answer to all threequestions?Ifso,startthere!Remember, it is importanttohaveapassionforwhatyoudoANDforthoseyouserve.Asanentrepreneur,you get to choose – so choose wisely. You mightknowatonaboutthewineindustryandyoumayhaveinfluenceinit,butifyoudon’tgetupeverysingledaywithanelectricattitudetomake,taste,andsellmorewine…Well,yougettheidea!FireUpStep2:DefineYourIdealCustomerGetfocused…this iswhoyouaregoingtoworkwithevery day. What type of lifestyle does your targetaudience live? How old are they? What are theypassionateaboutdoing,solving,orbeing? Rather than choosing a broad category, narrow yourtargetcustomerdown,thinkaboutthingslike:gender,geographical location, married or single, hobbies,employeroroccupation,etc.When you define your ideal customer you are alsodefining the language you use, pin pointing theplatforms you use to engage and promote on, and

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allowing yourself to focus in and learn all you canaboutthatspecificdemographic.BONUS:Allofthesehelp instrengtheningyourbrandas“TheGOTO”intheniche.FireUpStep3:Specialize

Many small businessesmake a bigmistake here, andtry toofferevery typeofserviceorproduct theycanfor their market. Remember, the concept is beingknownforaspecialty.Forinstance,saying“Isellrealestate inSeattle” is justtoobroad. “Isellbungalows(or condos or multi-unit buildings) in the Capitol Hillarea” is specific. When you state your specialty,people are able to catalogue it and can refer youbusinessmucheasier.Fire Up Step 4: Look For Under-ServedAudiences

Therearealwaysgroupsofpeoplewhohavespecificconditionsorneedsthatautomaticallymakeitdifficultto find service providers. Maybe a “generalization”has caused your competitors to label a specificgeneration “not interesting yet”. When this groupfinds out THEY are your specialty, you will havesecuredclientsforlife.Ifyoumarketwellandprovidethem a platform to share the story of your business,

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they will also help you build your business withreferrals.FireUpStep5:BeInTheKnowTherearemanyways to findout trends inyournicheofchoice.Getrollingwiththese:

• Do a search online. If you want to start apersonal trainer or life coach company, do aquickonlinesearchtofindouthowmanyothersare in this space in your area. This quicksnapshotwillteachyoualotabouttheindustryyouareinterestedin,howothersaremarketingthemselves,andpossiblyevenshowagapinthespace.

• SetupanRSSFeed tokeepupon top industry

blogsandbloggers.

• Put together a list of key hashtags to follow.Look over the first four keys and pull out keywordstouse.For instance, if youwant to focus on LUXURY CLIENTS –think about what they are also buying, where they arespending time, and who also serves them. Some keyhashtags may be: #luxury #travel #golf #wine #theatre#investing

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• PARTICIPATEonsocialmediaplatforms.JoinaFacebookorLinkedInGroupwheretheseidealclientswillbe.Set up lists on Twitter to keep in touch withwhatyouridealclientsandthosewhoalsoservethemareupto!

Last,butnotleast:LET’SFORMULATEYOURNICHESTATEMENT!Anidealnichestatementformulalookslikethis:idealclient+problem+solution+sizzle=successBeginbywritingdownthesefourelements:

1. Youridealclient/audience

Whodoyouwanttoworkwitheveryday?

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2. TheirproblemWhatistheirbiggestproblemYOUwanttosolveeverysingleday?

3. YoursolutionHowwillyousolvetheirbiggestproblem?

4. YoursizzleHow do you want people to feel when theyworkwithyou?

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Thiscanbeatryingprocess.Sometimesithelpstoseewhatotherpeoplehavecreatedfortheirbusinesses.

Herearesomeexamplestogetyouontherighttrack: “I serve growth driven business professionals with a deep desire to evolve, learn, grow, and succeed at the highest level. My mission is to help these high achievers design a strategic and profitable online business and marketing plan. I’m there to break down barriers, help them get unstuck, and overcome mental or financial blocks that will increase their creativity, income, and results.”

~ Rebekah Radice, rebekahradice.com

I am looking for women that want to start a blog or have started a blog and wonder, “What do I do next? What do I do after I start my blog?” The women bloggers struggle with getting more blog traffic, getting engagement on their posts, and making money from blogging. They are working hard, but not really seeing a lot of results on their blogs. I help women through personal coaching and my signature program, Find Your Tribe Online. I show them how to find their people online and bring them back to their blogs. I give them a plan to follow to help them

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avoid getting overwhelmed and stuck in “shiny object syndrome.” When women bloggers work with me I want them to feel encouraged that anything is possible with their blogs! I want them to feel a sense of calm and peace when I come on the scene and help them.

Jennifer Snyder, womenwinningonline.com Here is anexampleofhow Iworked it all intoa funbiowriteup: I am an Empowerment Coach, Speaker, and Author (aka the Chief of Sass and Moxie). My purpose is to fire people up! My mission is igniting the bold women of GenX. I guide them to define and design the best version of themselves, uncover who they are meant to serve, and declare what success means to them. Ultimately equipping them to intentionally live their signature life out loud, serve their communities, and become the change they wish to see - with focus, confidence, and purpose. When I'm not idea-storming my next adventure or writing, interviewing, or recording in my Fire Up! studio or enjoying quiet time with God, you will find me walking my pups, devouring books and podcasts, watching Sci-Fi flicks, taking photos, or traveling and wine tasting with my hubby and besties across the globe!

~ Debra Trappen, debratrappen.com

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Are you ready to set yourbusiness and careerup forsuccess?IfyouareshoutingoutYES,yournextstepistoworkthrough the 5 keys in this chapter and create yournichestatement.Thiswillhelpyougetclarity.Nowitistimetoboldlygooutthere,gettheattentionofyourtargetaudienceandROCKYOURVISION!

Remember,youcandownloadafullversionoftheexercisesinthebookbygoinghere:debratrappen.com/fireupworkbook

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EnjoyyourFireUpjourney,myfriend!

xxoo,

Iwillleaveyouwiththeveryfirst#MoxieMemoIwrote…

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“…within one minute, Debra helped me focus, helped me brainstorm and ideas became clearer. Debra asks all the right, thought-provoking questions and was right on the ball with all her suggestions. She is truly a treasure trove of ideas, insight, and knowledge.” ~Katharine Loucaidou, RE Broker

“What Debra offers isn't just great material, but a lifetime of amazing life-changing tips that will really take your success and business to 11.” ~ Brandon Couch, Photographer, Entrepreneur

“Debra is one of the few people I can go to when I am in a funk or need advice- and immediately feel like I can accomplish anything.” ~ Lisa Archer, Entrepreneur

Fire Up! Taking Your Life and Business to 11 is where personal development meets business. It is written for growth-minded leaders and entrepreneurs looking to personally level up AND take their business to new heights. It’s ideal for those thinking about starting a business that leverages a strong personal brand to build trust and connection like: real estate, mortgage, networking marketing consultants, authors, bloggers, speakers, coaches, etc. If you are ready to define and design  your best, truest self, then learn how to share and amplify your fresh, authentic story online, this is the book for you! The results will translate into a life, business, brand, culture, and attitude that all shine online to attract ideal connections, grow your influence and loyal audience, and ultimately fire you up and into your greatest achievements. Debra's proven steps and strategies are based on years of research, mentoring, and coaching that assisted her in identifying roadblocks and limiting beliefs that restrain individuals from developing a positive, productive and profitable mindset. Are you ready to FIRE UP?

ABOUT THE AUTHOR:

Debra started the Fire Up! Movement to serve growth-minded leaders. She is fiercely passionate about igniting GenX women to step up and into their greatness right where they are, whether it be the couch, carpool lane, cubical, or corner office… Debra inspires  others with her sass and moxie to design and  intentionally live their signature life out loud, stop the hustle, find their focus. serve their communities, and become the change they wish to see - with a fiery focus, confidence, and purpose.

When she is not idea-storming her next adventure or writing and recording in her Fire Up studio, you will find her enjoying quiet time devouring books/podcasts, walking her pups, taking photos, watching 80’s & Sci-Fi flicks, or traveling and wine tasting with her hubby and besties across the globe.


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