Download - WHHD Graphic Summary 2011
John Kelly
Middays
Chuck Whitaker
Afternoons
Friday Epley
Evenings
Station Profile
Call Letters: WHHD – HD 98.3
Frequency: 98.3FM / www.hd983.com
Format: Adult Top 40
Today’s Top 40 hits
Target Demo: Adults 25-49 / Women 25-44
Comments: HD 98.3 is the exclusive home for today’s hits featuring artists like Green Day, Maroon 5, Nickelback. Beyonce, 3 Doors Down and Gwen Stefani.
Benchmarks: Today’s Top 40 hits are available only on HD98.3.
The latest music, podcasting and upbeat personalities
are just some of the features you can look forward to on
HD 98.3. As one of the CSRA’s first High Definition radio
stations, HD 98.3 utilizes the most advanced tech-
nology to insure a cutting edge sound and crystal clear
signal throughout the metro area.
WHHD-FM HD 98.34051 Jimmie Dyess Parkway
Augusta GA 30909Ph (706) 396-7000
Fax (706) 396-7100
WHHD-FM Coverage Map11,500-watts ERP
Today’s Hit Music!
The Beasley Broadcast Group
M a x i m i $ e r
WHHD HD98.3 Adult Top 40Consumer Profile
AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010
Target Persons: 64,300 Target Intab: 326
<$25K $25K-$50K >$50K
17.9%
27.4%
54.7%
P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
21.1%
24.8% 23.8%
16.8%
9.4%
2.6%1.5%
58.1 % Female
Gender Demographic Breakout
Full-Time 42.5%Part-Time 14.4%Not Employed 43.0%
Household Income
50.3%None23.3%1 Child16.4%2 Children10.0%3 Or More Children
Presence of Children Under 12
73.1%Own25.1%Rent1.8%Other
Home Ownership
42.0 % Male
Employment Status
29.8%Less Than High School Some College College Degree
22.3% 28.5% 19.5%
Education
12th Grade Graduate or More
WHHD HD98.3 Adult Top 40 Consumer Profile (WHHD-FM is Mon-Sun6am-Mid)
in Household
This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.
This service is not part of Arbitron's regular syndicated service. The Media RatingCouncil (MRC) accredits this service.
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