Transcript
Page 1: Which email clients support video, animated GIF & static image?

Internet Template

Which email clients support

video, animated GIF

& static image?

Page 2: Which email clients support video, animated GIF & static image?

Do you know about market share of email clients?

Page 3: Which email clients support video, animated GIF & static image?

Email clients supporting video play in the inbox

• Outlook.com, hotmail.com, live.com

(Internet Explorer, Firefox, Chrome)

• iPhone 4 (iOS 5), iPhone 4s (iOS 6),

iPhone 5 (iOS 6.1) and iPad 5.0.

• Apple mail 4, Apple mail 5, Apple mail 6

• Thunderbird

• Android devices running Honeycomb

Page 4: Which email clients support video, animated GIF & static image?

Email Clients supporting animated .GIF and animated .PNG

• Gmail

• Yahoo! Mail

• AOL

• Lotus Notes

*These email clients don’t

support direct play of

video within the inbox.

They support 5-10

seconds animation in

the inbox.

Page 5: Which email clients support video, animated GIF & static image?

Email Clients supporting static images

office outlook 2007, 10, 13.

• Outlook 2007

• Outlook 2010

• Android Devices running over Gingerbread

or before that.

*These email clients

don’t support direct

play of video or

animated GIF or PNG

but only static images.

Page 6: Which email clients support video, animated GIF & static image?

Overview

Video: 67% of the all

email clients support

direct play of

embedded video in the

user inbox.

Animated .GIF: 23% of

them support animated

.GIF & animated .PNG.

Static Images: 10% of the

all email clients just

support static images.

Page 7: Which email clients support video, animated GIF & static image?

Email Marketers Perspective

It’s been proved that Videos in the email bring enormous amount of

CTR, more engagement and higher ROI.

Given the fact that 67% of the all email clients support embedded

video play in the user inbox, the window of opportunity in video

emailing is huge than ever before.

A user is more likely to watch a 60 seconds video than to read 600

words of an email.

The video can depict the value preposition of a product or a service

very easily.

Video campaigns are the new bandwagon, an offbeat from the

regular static image mails, and hence more engaging.

Page 8: Which email clients support video, animated GIF & static image?

What is stopping marketers to use video in their

email campaigns?

They can’t send video email campaigns because of the 30% email

clients which don’t support embedded video in their inbox, and

despite that if a video is sent to those email clients, it ends up showing

a broken video template, which can lead to losing a customer and

diminishing the brand value.

The email campaign done for video supportive email clients also

have a major drawback; when a user clicks on the video email,

he/she is redirected to the YouTube instead of the brand’s self-

created landing page which could have the great potential to

convert the leads.

Email Service Providers (ESPs) have the analytics for conventional

emails but email marketers direly need the video analytics through which they can iterate on their campaigns to increase the traffic.

Page 9: Which email clients support video, animated GIF & static image?

So what is the solution?

Is there any solution which could automatically mold the

template to video or animated GIF according to the email

clients and devices that support it?

Is there anyway through which all the video analytics

could be monitored in real time?

Where to seek a platform that could provide you a

personalized landing page for your video instead of the

YouTube?

Page 10: Which email clients support video, animated GIF & static image?

Check out

www.vidoomail.com


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