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Who cares about Drupal?
How to win hearts and minds of businesses
DrupalCon Dublin 27.9.2016
sustainable websites
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Imre Gmelig Meijling
LimoenGroen Sustainable websites Online strategy // Digital marketing
@imregmelig
Dutch Drupal Association Lead DrupalJam 2013-2016
sustainable websites
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http://www.magic4walls.com/wallpaper/tag/giant-apple-pie
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http://www.magic4walls.com/wallpaper/tag/giant-apple-pie
It's not just about community
It's no longer about good code
Rational heads talking
Assumption ITMOAFU
Observations
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Fear controls
needs divides
controlling contract schemes
negate judges
anxiety hoard
tension attack
Love allows wants unites freeing expand dreams creates accepts patience share relax amend
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Loyalty leaders grow 2.6 times faster than competitor average*
* Source: Bain & Company
http://adsoftheworld.com/media/print/dominos_pizza_street
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✓ Physical performance
✓ Senses touched
✓ Emotions raised
✓ On all touchpoints
✓ Intuitively measured against expectations
Service Design: great Customer Experience (CX)
http://www.slideshare.net/Clockwork/adfolive-seminar-clockwork-hoe-onmisbaar-is-jouw-dienstverlening
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How to create a great Customer Experience
Performance focus (Head) Performance that exceeds expectations.Product features, Quality, Speed, Price
Emotional focus (Heart) Delight customers in a personal or emotional way They know me, They listen to me, They share my values
Great, it works!
Wow, that's amazing!
http://www.slideshare.net/Clockwork/adfolive-seminar-clockwork-hoe-onmisbaar-is-jouw-dienstverlening
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Are you striving to be meaningful for people? Or are you just trying to get that website done well?
http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html
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http://www.altimetergroup.com/2014/11/how-good-is-your-social-business-governance/
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http://www.presentationgo.com/presentation/twisted-banners-aida-powerpoint-diagram/
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http://www.crownpeak.com/images/digital-touchpoints.png
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Load Shoot Unload Develop Enlarge Print Store Share
35mm
if we map the user’s journey...
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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Load Shoot Unload Store Share
35mm instamatic 1985
each advance removes steps…
Develop
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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Load Shoot Store Share
polaroid 1970
reduces effort…
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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Shoot Storeshare
iphone 2005
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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content
profile
template
deploy plan
design
paywall
auth system
error handler
xml/json/rss
file system
email handler
css/jsdb schema queriesrelate data
geo integration
seo
rest auth
backup system
web service
The site builders journey in the dynamic web
cachingrest endpoint
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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core configure write deploythememodules
with drupal 8, we MADE THE ASSEMBLED web even more powerful
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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“disintermediation” !
(a big word for cutting out the middleman)
http://www.slideshare.net/Dries/state-ofdrupaljune2014
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https://www.youtube.com/watch?v=502ILHjX9EE
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https://readyfundgo.com/entrepreneurs-mvp-crowdfunding-technology/
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We are radically and uncomfortably transparent.
Source: Hubspot Code Culture v7
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Photo: Mel EvansAP Photo/Mel Evans
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Proper product development is perfectly okay.
Consider you may need more to stay relevant and win the hearts and minds of businesses.
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#1 Expand to Service DesignCombine great performance with customer experience to add value to people's lives.
http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html
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#2 Build on trust, not (just) contractsFocus on the team, not the terms. Contracts are good. So is trust.
http://pexels.com
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#3 Ensure a Definition of Succes Make sure you have a DoS, aligned with digital maturity.
http://9gag.com
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#4 Show, don't tellShow examples of how you will make people's lives easier. Understand what is needed, use what's already there.
http://fabquote.co/show-me-dont-tell-me-quote/
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#5 Live through projects as you live your lifeIt's people's work. Express your values. Have everyone understand the bigger picture and work it together.
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Go out there and talk to people!
https://upload.wikimedia.org/wikipedia/commons/3/3a/Guinness_7686a.jpg
@imregmeligLove to hear your insights :-)
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#1 Increase in Service Design
#2 Build on trust, not (just) contracts
#3 Ensure a Definition of Succes
#4 Show, don't tell
#5 Live through projects as you live your life
sustainable websites
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www.limoengroen.nl | +31 20 - 737 1880 | [email protected]
https://events.drupal.org/dublin2016/sessions/who-cares-about-drupal
sustainable websites