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UNIT 8
Who Decides what you buy?
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Shopping
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She just got $900 credit card
bill.
Although she doesn’t need a scarf, she would come up with excuses for buying it.
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Cost and worth are very different things.
It’s an emergency.
I had an interview.
They don’t hold the sale item.
Desperately important scarf.
Great aunt is very sick.
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Cost and worth are very different things.
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Introduction Which one is used in supermarket to attract customers to buy more things?
Advertisement.
Marketing specialists.
Customers themselves.
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Introduction Which one is used in supermarket to attract customers to buy more things?
Advertisement.
Marketing specialists.
Customers themselves.
![Page 8: Who Decides what you buy?. Shopping She just got $900 credit card bill. Although she doesn’t need a scarf, she would come up with excuses for buying](https://reader036.vdocument.in/reader036/viewer/2022062517/56649eb65503460f94bbf3f6/html5/thumbnails/8.jpg)
Introduction Marketing specialists come up with several ways to get shoppers to buy more products in a store.
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1. The basic items would be spread all over the store.not put
together
Body
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2. Soft music and suitable temperature make people stay longer in a store.
comfortablenot too cold
or hot
Body
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3. Popular products are placed at shoppers’ eye level so that shoppers won’t miss them.
Body
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4. Items for children are placed at their eye level so that parents would buy something for them to keep them quiet.
Body
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5.Small items are placed at the checkouts to catch shoppers’ eyes.
Body
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Shoppers should think about who really decides what you buy.
Conclusion