Who Needs a Plan? YOU!
Bob Langewisch [email protected]
Jill Clouse [email protected]
February 26, 2010
Developing Your Search Strategy
PTMBA-CDS
Career Management Process
PTMBA-CDS
• Identify your Targets
• Mobilizing your Network
• Creating your Pitch
• Engaging in Informational Interviews
• CDS Review
• Next steps, recap, & Q&A
Agenda
PTMBA-CDS
• Importance of knowing your targets so you can hit a bulls eye
• You are NOT alone in this process and mobilizing your network is essential
• Knowing who you are and what you have to offer will yield more success
• Importance of Informational Interviews
Today’s Takeaways
PTMBA-CDS
Set Goals: where Self Assessment and Exploration intersect
PTMBA-CDS
Your Ideal Job
Description
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Take 5 Minutes and craft the Ideal Job Description using the handout provided
Exercises
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Create List of Target Companies
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• Quickly write down 2 target companies that come to mind on the handout provided
• Keep this handout close by and revisit it later to really build out your company list
Exercises
PTMBA-CDS
Mobilize Your Network!
PTMBA-CDS
PTMBA-CDS
Typical Way Employers Prefer to Fill Vacancies
Typical Way Students Prefer to
Search for jobsSt
art
Start
Who is in your network?
Hot Contacts• Close Friends• Family• Classmates• Professors• Club co-chairs
Cold Contacts• Distant Relatives• Friends of Friends
of Friends• Business Leaders• Seasoned Alumni
Warm Contacts• Former
Colleagues• Friends of
Friends• Alumni – recent
gradsPTMBA-CDS
Where to Network
Less FormalLess Formal More FormalMore Formal
ClassesClasses
Social eventsSocial events
Hobbies/interestsHobbies/interests
TravelTravel
Everyday activitiesEveryday activities
FacebookFacebook
Professional club Professional club meetingsmeetings
Informational interviewsInformational interviews
Company eventsCompany events
LinkedInLinkedIn
ConferencesConferences
Networking eventsNetworking events
PTMBA-CDS
• Exchanging contacts/expanding your network
• Get into Group of 5
• Go around the group and each person shares 2 target companies
• Group mates brainstorm network and provide one another with contacts.
Exercises
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• Your Positioning Statement
• Features your skills/experiences that are meaningful to your target audience
What is Your Pitch?
PTMBA-CDS
Incorporate Your Pitch throughout Your Search
Informational Interviewing
Other Networking Activities
Cover Letters Interviews
PTMBA-CDS
30 Second Pitch
Who you are
What you did before Kellogg/currently do
What relevant skills/experience you have
What you want to do now PTMBA-CDS
• Develop your 30 second pitch, incorporating key skills & experiences
• Share your pitch with someone you don’t know, get feedback, then listen to their pitch, give feedback
• Questions to consider when evaluating:• What is your reaction?
• What skills do they bring?
• What do they want to do next?
• Did it feel too long or too short?
• Is there anything that didn’t make sense?
PTMBA-PDS
Exercises
PTMBA-CDS
• Identify a Contact
• Reach out and ask for a conversation
• Follow-up to schedule conversation
• Prepare your questions in advance
• Reacquaint yourself with your pitch
• Create a mechanism to track conversations/contacts
• Features your skills/experiences that are meaningful to your target audience
PTMBA-PD
Start Talking: Informational Interviews!
PTMBA-CDS
Shift Your Approach: Establish and Build a Relationship
Do NOT ask for a job PTMBA-CDS
Eventually Leverage the Advocate
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Reach out and ask for a conversation
How you are connected
What you are asking for
Why interested in them
Call to action
How Connected
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Exercises
Communication Critique
• Get into Groups of Three.
• Read through the packet of introductory emails.
• Document what works well, and what needs improvement.
• Discuss with your group any themes.PTMBA-CDS
Prepare Your Questions In Advance
o Questions to avoid:o Asking for a jobo Asking that your resume
be forwardedo Compensationo Basic; answers on websiteo Negative questions
o Questions to ask:o Their backgroundo Company informationo Industry informationo Career adviceo Job search advice
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Career Development Series
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Instruction Practice
Who Are You and What Are Your Goals? - Jan 29
Who Needs a Plan? YOU! - Feb 26 Speed Networking – May 7
Business Etiquette – Apr 17
Who Are You on Paper? – Mar 5 Resume Review – May 21
Who Are You in Person? - Apr 9 Interview Practicum – June 4
Wrap –Up / Action Items
• Start researching companies and building your list
• Refine your pitch and practice it
• Let all of your “HOT” contacts know what you are looking for
• If you haven’t already, set up LinkedIn account
• Give yourself a weekly action plan
• Come meet with Career Coach PTMBA-CDS
PTMBA-CDS