Download - Who presentation
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Do you know
in your room?Image courtesy of Google Images
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Who is the customer?
How does this ad appeal to the customer?
Bose Headphones
Image courtesy of Google Images
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Who is the customer?
How does this ad appeal
to the customer?
Vitamins
Image courtesy of Google Images
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Who is the customer?
How does this ad appeal to the
customer?
Lazer Bike Helmets
Image courtesy of Google Images
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Who is the customer?Children can learn many things on the
Internet.
iG Parental ControlMake the Internet a safe place.
How does this ad appeal to the customer?
Images courtesy of Google Images
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Who’s on first?
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You can’t win the GAME
unless you know
WHO’S ON FIRST!
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The who...• Who is the work for?
• Grade?
• Unique abilities?
• Challenges?
• Learning styles?
• Interests?
• Why are these students here?
• What kind of school tasks speak to their motives?
Design Step 1: Prewriting
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The students in my classroom...
• Spanish 3, 9 - 12 graders
• purpose: meet graduation requirements
• diverse urban & rural mix
• majority low socio-economic
• love music, very social, enjoy using technology
• no value in busy work
• visual, kinesthetic learners
• like to work in groups (lowers anxiety)
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Design Step 1: PrewritingT Chart
The Who Design Qualities
Content Sentence:
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Design QualitiesContext: Non-negotiable
• Content & Substance
• Organization of Knowledge
• Clear & Compelling Product Standards
• Protection from Adverse Consequences
Choice: Negotiable
• Product Focus
• Affirmation of Performance
• Affiliation
• Novelty & Variety
• Choice
• Authenticity
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T Chart:The Who & Design Qualities
The Who:
• Spanish 3, 9 - 12 grades
• meet grad requirements
• diverse urban & rural mix
• majority low socio-economic
• love music, social, enjoy using technology
• no value in busy work
• visual, kinesthetic learners
• like to work in groups
Design Qualities:
• Content & Substance
• Organization of Knowledge
• Clear & Compelling Product Standards
• Protection from Adverse Consequences
• Authenticity
• Novelty & Variety